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<center><font color="red"> __NOTOC__ __NOEDITSECTION__
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<div style="display:inline-block; box-shadow:10px 10px 20px #888; padding:15px;">  
{{Template:New Skin Box}}
As requested by many, we will embed AI-chatbot and do a total make-over of the Game. Bu the end 2024 the new version 0.9 will be released. So, sorry, every now and then, this version will be off-line or 'shakey' </i></font color="red">
<center>In response to popular demand, we will be integrating an AI chatbot and conducting a complete overhaul of the game. The new version 9.0 is scheduled for release by the end of 2024. Please note that, as a result, this version may occasionally be offline or experience some instability.</i></font color="red"></center>
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<!----== <font color="green">Happy holidays!</font color="green">==
<!----== <font color="green">Happy holidays!</font color="green">==
<center>{{#widget:YouTube|id=_x2BvHfPm7Q|width=50%}}<br><i>It's the most wonderful time of the year! A message from our CEO [[Jill Jandal]]</i>.</center>---->
<center>{{#widget:YouTube|id=_x2BvHfPm7Q|width=50%}}<br><i>It's the most wonderful time of the year! A message from our CEO [[Jill Jandal]]</i>.</center>---->
<div style="display:inline-block; box-shadow:10px 10px 20px #006400; padding:15px;">
{{Template:New Skin Box}}
== <font color="green">Alinea I</font color="green">==
This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel. This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel.


== <font color="green">Alinea II video</font color="green">==
== <font color="green">Welcome to the Emerald Forest Hotel</font color="green">==
Video on page<br>
This platform will assist you in managing the [http://www.emeraldforesthotel.com/site/ Emerald Forest Hotel]. Our hotel is a bit outdated, and we’re counting on you to make it a better place to stay. We’ve recorded a message for you.
{{Row
{{Row
|Column 1 size=5
|Column 1 size=5
|Column 1 text=<center>{{#widget:YouTube|id=tQpHZEE2ZiM|width=50%}}</center>
|Column 1 text=<center>{{#widget:YouTube|id=tQpHZEE2ZiM|width=50%}}</center>
|Column 2 size=7
|Column 2 size=7
|Column 2 text=<center><i>Cat welcomes you on behalf of the Emerald Forest management</I><br>
|Column 2 text=<center><i>Welcome on behalf of the Emerald Forest management!</I><br>
}}<br>
}}<br>
This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel. This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel. <br><br></div>


<div style="display:inline-block; box-shadow:10px 10px 20px #006400; padding:15px;">
You are now part of a new Management Team tasked with taking over the Emerald Forest Hotel. Your mission is to manage the hotel, enhance its current operations, and deliver significant improvements compared to previous years. You will have access to last year's performance results and the decisions that shaped them, providing a valuable reference point. Remember, you are competing against other Management Teams who share the same starting position. This is your opportunity to showcase your skills in management, creativity, finance, and marketing, with guidance from your coaches. Seize this chance to stand out!
== <font color="green">Alinea III text</font color="green">==
 
You and each of your classmates within your team, as new members of the Management Team, are tasked with the take-over of the Emerald Forest Hotel as the new Management Team. You will manage the hotel, bring improvements to its current operations, and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions. will be made available to you. Along with historical data, this will serve as a point of reference. This becomes the same starting point for all (other) teams.
== <font color="green">All information</font color="green">==
<br>Your hotel is located in the Netherlands, or anywhere in Europe, in a number of (fictitious) cities. In each city, multiple hotels (8 or 9) are located. Your main competitors are the other existing hotels, within your city. CEO [[Jill Jandal]] and owner [[Christina Bergman]] want you to effectively manage the Emerald Forest Hotel. Your coaches will help you achieve this task; meanwhile, Jill and Christina will be following any developments along the way behind the scenes.  
On this platform, you’ll find a wealth of information to help you understand the hotel's operations, including financial data like the operating review, as well as guidance on managing the hotel and making strategic decisions. Be sure to explore the main menu on the left (or tap the three bars at the top left if you’re on mobile). Have you seen our hotel's website? It's not in the best shape right now, but we encourage you to take a look nonetheless., [https://www.emeraldforesthotel.com Click here to visit the Emerald Forest Hotel website].
<br>
 
Done? You first step here, will be checking the pages from the menu:
* [[Introduction to Hotel]] and
* [[Introduction Game play]]
Now that you have a clear understanding of the hotel, you’re ready to begin the competition. Review the menu again, and click on <i>Join a Game, choose your competition </i> to get started!
 
<center><I>Good luck and thanks you all for helping the Emerald Forest Hotel! [https://www.linkedin.com/in/jill-jandal-a226ba186/ Jill Jandal], CEO of the Emerald Forest Hotel.</I>
</center><br></div>


== <font color="green">Alinea IV image</font color="green">==
{{Template:New Skin Box}}
The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.<br>
== <font color="green">Welcome to Abu Dhabi Hospitality Academy Les Roches</font color="green">==
The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.<br>
We hope [https://lesroches.edu/campuses/abu-dhabi/ to see Les Roches Abu Dhabi] soon, as one of our new partner, running the Emerald Forest Hotel! <br>
[[Image:goldenbell 2024.jpg|thumb|300px|left|alt= Happy student taking etc||<i><center><code>See them shine!</code></I></center>]]
[[Image:LesRoches logo.jpg|thumb|300px|left|alt= Les Roches joining Emerald Forest Hotel||<i><center><code>Les Roches Hospitality Academy</code></I></center>]]
Nice to see the  ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams
<div style="clear: both;">
* Public award Hotel Malia
<!----
* Public award Hotel Malia
{{Template:New Skin Box}}
Hotel simulation. Congrats to winning Teams. Nice to see the  ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams.
== <font color="green">Welcome the Emirates Academy of Hospitality Management (EAHM)</font color="green">==
<br></div>
We hope [https://emiratesacademy.edu/ to see EAHM] soon, as one of our new partner, running the Emerald Forest Hotel! <br>
[[Image:EAHM logo.png|thumb|300px|left|alt= EAHM joining Emerald Forest Hotel||<i><center><code>Emirates Academy of Hospitality Management</code></I></center>]]
<div style="clear: both;">  ---->


<div style="display:inline-block; box-shadow:10px 10px 20px #006400; padding:15px;">
== <font color="green">Thank you, Management Teams from BUAS-Breda!</font color="green">==
== <font color="green">Alinea 5 list - collapse</font color="green">==
The latest competition at [https://www.buas.nl/en/programmes/hotel-management BUAS, Breda University of Hospitality and Facility Management] has concluded. A big shout-out to all the participating teams and coaches—it has been a pleasure working with you. Congratulations to Management Teams, on winning the 'Golden Bell' award as the finale of the Emerald Forest Hotel simulation.
Customer Acquisition Cost, abbreviated as CAC, is the cost of winning a customer to book a hotel room. With CAC, any company can gauge how much they’re spending on acquiring a (new) customer. Elements like loyalty and life-time-value play an important role. If the CAC is profitable to the hotel at all, has to do with the [[RevPOR]].
[[Image:goldenbell 2024.jpg|thumb|300px|left|alt= BUAS winning Team Emerald Forest Hotel||<i><center><code>The Golden Bell Award</code></I></center>]]
If the CAC is efficient, has to do with the ROI (return on investment). <br>CAC can be compared to, for instance:
Congratulations to
* When operating on your own, direct sales;
* Public award winnning team, Hotel Malia
* When using other ways of [[distribution]].
* Jury award winning team, Evergreen resort
There are many different ways to calculate your CAC. <br>
Thanks to all the Management Teams, the coaches and the jury Michel Brokke, Geertje Klijn, Joost van der Minne and Jeroen Vinkesteijn. It has been very interesting!
Often CAC is directly related to the fee /commission paid to the intermediary, the channel used. An [https://www.duettocloud.com/library/2019-the-year-hotels-get-a-grip-on-acquisition-costs indication of the costs] would be anywhere between 2% and 15% of the sales, depending on many different things like:
<div style="clear: both;">
== <font color="green">A special thank you, to all our partners, so far!</font color="green">==
A big shout-out to all participants and to our partners from previous years—the Management Teams, with a special thanks to the enthusiastic coaches.
<ul class="mw-collapsible mw-collapsed"  
<ul class="mw-collapsible mw-collapsed"  
     data-collapsetext="Click here to collapse and hide the list"  
     data-collapsetext="Click here to collapse and hide the list"  
     data-expandtext="Click here to see and expand the whole list">
     data-expandtext="Click here to see and expand all participating institutions">
<li>Contracts</li>  
<li>Rotterdam University of Applied Sciences (Netherlands)
<li>Being a preferred supplier or not</li>  
<li>Katholische Universität Eichstätt-Ingolstadt (Germany)
<li>Eas of the sale</li>  
<li>Birmingham City University (UK)
<li>Options the partner offers</li>
<li>UCLL University Belgium
<li>The handling the partner takes care of</li>  
<li>Tallinn University of Technology (Estonia)
<li>The cancellations arrangements</li>
<li>Vidzeme University A.S. (Latvia)
<li>(Advance) payment services</li>
<li>Liverpool John Moores University (UK)
<li>etc. </li>  
<li>St. Cyril & St. Methodius University of Veliko Tarnovo (Bulgaria)
<li>Breda University (Netherlands)
<li>Karlshochschule International university (Germany)
<li> Thomas More University a.s. (Belgium)
<li>and others!</li>
</ul>
</ul>
Due to Covid, hospitality (sales) is even more 'concentrated' than before and there are fewer 'players' in the field. Until now, the tendency has been, that CAC was going up; it is hard to predict what the future will bring. 
</div> </div> <BR>Want to join? Check [[Joining the game]].</div>
 
<br>
== Alinea 6 == 
These are strongly linked to [[distribution]] and [[promotion]]. Again, in the past no money was spent on this. So, if you kick this up in any way, it will be a decision in the group [[Decision|marketing costs]]. <br><br>
</div><br>


{{Footer}}
{{Footer}}

Latest revision as of 17:23, 9 October 2024

In response to popular demand, we will be integrating an AI chatbot and conducting a complete overhaul of the game. The new version 9.0 is scheduled for release by the end of 2024. Please note that, as a result, this version may occasionally be offline or experience some instability.


Welcome to the Emerald Forest Hotel

This platform will assist you in managing the Emerald Forest Hotel. Our hotel is a bit outdated, and we’re counting on you to make it a better place to stay. We’ve recorded a message for you.

Welcome on behalf of the Emerald Forest management!

You are now part of a new Management Team tasked with taking over the Emerald Forest Hotel. Your mission is to manage the hotel, enhance its current operations, and deliver significant improvements compared to previous years. You will have access to last year's performance results and the decisions that shaped them, providing a valuable reference point. Remember, you are competing against other Management Teams who share the same starting position. This is your opportunity to showcase your skills in management, creativity, finance, and marketing, with guidance from your coaches. Seize this chance to stand out!

All information

On this platform, you’ll find a wealth of information to help you understand the hotel's operations, including financial data like the operating review, as well as guidance on managing the hotel and making strategic decisions. Be sure to explore the main menu on the left (or tap the three bars at the top left if you’re on mobile). Have you seen our hotel's website? It's not in the best shape right now, but we encourage you to take a look nonetheless., Click here to visit the Emerald Forest Hotel website.

Done? You first step here, will be checking the pages from the menu:

Now that you have a clear understanding of the hotel, you’re ready to begin the competition. Review the menu again, and click on Join a Game, choose your competition to get started!

Good luck and thanks you all for helping the Emerald Forest Hotel! Jill Jandal, CEO of the Emerald Forest Hotel.


Welcome to Abu Dhabi Hospitality Academy Les Roches

We hope to see Les Roches Abu Dhabi soon, as one of our new partner, running the Emerald Forest Hotel!

Les Roches joining Emerald Forest Hotel
Les Roches Hospitality Academy

Thank you, Management Teams from BUAS-Breda!

The latest competition at BUAS, Breda University of Hospitality and Facility Management has concluded. A big shout-out to all the participating teams and coaches—it has been a pleasure working with you. Congratulations to Management Teams, on winning the 'Golden Bell' award as the finale of the Emerald Forest Hotel simulation.

BUAS winning Team Emerald Forest Hotel
The Golden Bell Award

Congratulations to

  • Public award winnning team, Hotel Malia
  • Jury award winning team, Evergreen resort

Thanks to all the Management Teams, the coaches and the jury Michel Brokke, Geertje Klijn, Joost van der Minne and Jeroen Vinkesteijn. It has been very interesting!

A special thank you, to all our partners, so far!

A big shout-out to all participants and to our partners from previous years—the Management Teams, with a special thanks to the enthusiastic coaches.

  • Rotterdam University of Applied Sciences (Netherlands)
  • Katholische Universität Eichstätt-Ingolstadt (Germany)
  • Birmingham City University (UK)
  • UCLL University Belgium
  • Tallinn University of Technology (Estonia)
  • Vidzeme University A.S. (Latvia)
  • Liverpool John Moores University (UK)
  • St. Cyril & St. Methodius University of Veliko Tarnovo (Bulgaria)
  • Breda University (Netherlands)
  • Karlshochschule International university (Germany)
  • Thomas More University a.s. (Belgium)
  • and others!

Want to join? Check Joining the game.


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. . . Emerald Forest Hotel offer an emerald hotel experience! Run your own hotel in this management simulation . . .