Trade Fair

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Trade Fair

Each competition has its own tasks, which might include a Trade Fair with its own rules on that, keep that in mind!

Content

The Trade Fair is to be held in the room which is communicated to you. Think of it as a fair, like the ITB Berlin, WTM in London or Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public.

Your Team File preparations have to be ready before the Trade fair. Beware that you also have to reflect on the Trade fair and observe your competitors, do a competitors analysis, as this is part of your decisions in year one. So split up the tasks!

Have a look at what your colleagues did so far:

Trade Fair 2016 in Tallinn, Game 16EE

Trade Fair 2019 in Breda, Game 27NL

For all pictures on Trade Fair check Flickr photos

The Trade Fair has four goals:

1. Presenting your new hotel
Who are the visitors? At this fair, you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.

2. Creativity
As there is a Creativity competition: your performance at the (online) Trade Fair by presenting yourself in a consistent and creative way contributes to this.

3. Competition analysis
The Fair is THE most important opportunity to have a look at all the other teams: also in others city's: what are they up to, what can you learn from them, what are ideas you can use as well? So split up your team and take notice of all your competitors. You might need this information for adjusting your strategy! The Trade Fair gives you good impressions of what your direct competitors in your city are up to. So, have one of your team members walk around and make an overview or rather a competition analysis.

4. Adjusting your strategy
Important is to get a good impression on the plans of all other teams, so you can adjust your strategy to this.

The coaches will be visiting the fair, as well as other staff. They will evaluate your performance and this will be of influence on your marks for the Game as well as your occupancy rate. Always keep your both occupied, but have one (or two) checking out the competition and collecting information for your Competition Analysis!

Language

The language to be used during the Trade Fair is English, the setting is an international Trade Fair.

Present your hotel to the public in a Trade Fair booth

At least two members of your team should always be present and attending your booth. The coaches will evaluate both the creativity and consistency of your booth. Further Instructions and Recommendations (for a live Trade Fair):

• The Trade Fair will open and close sharply scheduled.
• Teams will be provided with one table each: organize all others materials yourselves.
• Each team has a predetermined spot: so use this spot with your team number on the table.
• Please do not damage walls, floors, and windows when installing your booth (no nails, etc.)
• Remember to appropriately respect the physical, audio and visual space of other teams (no loud music, etc.)
• Do not block emergency exits or use highly flammable materials.
• Use different forms of media (flipcharts, dress, screens, loudspeakers, objects) to attract potential customers, stir competitors, and impress anybody else passing by.
• Be prepared for questions, and realize visitors of a Trade Fair do not want to listen to a 5 minutes presentation.

After the Trade Fair

• pack up all your materials and equipment, as well as clean the space of your booth when the fair is over. Maybe you still need some of the materials during the Game?
• check if your hotels' strategy is in need of a small change after what you have seen at the Trade Fair.

Conserve interesting things

As we keep track of all games played in all countries we would appreciate it if you conserve some remarkable things from your both and hand them over to the coaches. And maybe you want to keep them yourselves, for example you might still have a pitch to do in the Game later-on!

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