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{{35NL header general}}
{{35NL header general}}
== Your creative plans with the Hotel==
== External and internal analysis, SWOT ==
You will have to take a lot of important decisions in this year 0: well before you start an operational year. You already made important strategic choices, you now continue doing so. Again, all the choices are strategic as well, so not changeable in the short run.
When assessing the situation of your hotel, it is important to make an inventory of all relevant elements.  


== Situation ==
== Situation ==
You just took over the management of the hotel. You already made a number of decisions on a name, strategy and target groups.
You have just taken over and planned a strategy. You might tweak your strategy a bit when you have analysed the external and internal situation.
In this part you are going to visualize a few of these things. Especially the logo, your management team picture and slogan.
There is no clear overview of the position your hotel is in.


== Goal ==
== Goal ==
Visualize your strategy in a consistent way in a logo, you management team picture and slogan.
Make an overview of the situation internal and external so that you can adapt your strategy a bit and have more foundation to make operational decisions in the years to come. You will do so in a SWOT.


== Tasks, deliverable ==
== Task, deliverable ==
See your Team document, tab Preparations. Fill out the section Team picture, a brand-new logo and a slogan.<br><br>
Make an overview in a chosen structure that shows the strengths and weaknesses, opportunities and threats, found in a SWOT analysis which you will make. Be sure to have reliable real external sources on the situation in hospitality in the Netherlands. And, use for internal situations the files in [[:Category:Hotel info|Hotel info pages]]: check for pages your think are relevant.
 
<center>[[Image:Team File Emerald Forest Hotel creativity 01.jpg|800px]]</center><br>
With mouse-overs in the cell in column B (black triangles) you will find more information.
* Think of an appropriate Team picture. Make the link to your strategy, so be sure the way you present your team matches the image and the chosen strategy of your hotel.
* New hotel logo: this should reflect your strategy as well: does it tell what you are doing, your image? Is it recognizable? Explain why you chose this logo in a few lines. Be sure, again, to use marketing and communication concepts. And think of [[Copyright|IP-Copyright]]: you can't just 'steal' things.
* Think of a new slogan. Explain why you chose this slogan in a few lines. Be sure, again, to use marketing and communication concepts. The slogan should be usable without the logo (as well). Again, keep [[Copyright|IP-Copyright]] in mind.


== Assessed elements ==
== Assessed elements ==
* Did you perform all outlined above? <br>
* Did you perform all outlined above? <br>
* Are things well-argued?
* Are things well-argued?
* Is it creative, original?
* Did you use proper and sufficient theory?
* Is all in line with the strategic choices made?
* Is it all in line with the strategic choices made?
* Is copyright taken into account?


== Handing in ==
== Handing in ==
You work in the cloud: no need to save or hand-in. Just be sure your work is ready, well before the deadline.
A SWOT analysis of the hotel. Keep in mind. that due to the Corona situation everything has changed dramatically since February 2020.<br>
* Make a document and upload it anywhere in the cloud.
* Put the link (only the link, not the document) to this document in your Team File, on your tab Year 0, row 32 (D32): Extra information.
* Be sure the file is '''freely accessible''' without logging in or anything, just the click on the link should open it!


== Additional information ==
== Additional information ==
*[[Logo]]  
* [[Covid]]
*[https://en.wikipedia.org/wiki/Corporate_identity House style and identity]
* [https://www.businessnewsdaily.com/4245-swot-analysis.html Info on a SWOT]
*[https://www.templatemonster.com/blog/best-free-logo-maker-services/ Free logo services]
* [https://businessblog.trivago.com/hospitality-trends-2020/ Trivago Hotel Trends 2020]
* [https://hoteltechreport.com/news/100-hotel-trends100 Hotel Trends]
* Very interesting site with loads of information on hospitality and hotels: [http://www.htrends.com/ HTrends]
* Local information, as your hotel is located in the country you are in, so the Netherlands


<br><hr>
<br><hr>

Latest revision as of 08:58, 30 March 2021

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External and internal analysis, SWOT

When assessing the situation of your hotel, it is important to make an inventory of all relevant elements.

Situation

You have just taken over and planned a strategy. You might tweak your strategy a bit when you have analysed the external and internal situation. There is no clear overview of the position your hotel is in.

Goal

Make an overview of the situation internal and external so that you can adapt your strategy a bit and have more foundation to make operational decisions in the years to come. You will do so in a SWOT.

Task, deliverable

Make an overview in a chosen structure that shows the strengths and weaknesses, opportunities and threats, found in a SWOT analysis which you will make. Be sure to have reliable real external sources on the situation in hospitality in the Netherlands. And, use for internal situations the files in Hotel info pages: check for pages your think are relevant.

Assessed elements

  • Did you perform all outlined above?
  • Are things well-argued?
  • Did you use proper and sufficient theory?
  • Is it all in line with the strategic choices made?

Handing in

A SWOT analysis of the hotel. Keep in mind. that due to the Corona situation everything has changed dramatically since February 2020.

  • Make a document and upload it anywhere in the cloud.
  • Put the link (only the link, not the document) to this document in your Team File, on your tab Year 0, row 32 (D32): Extra information.
  • Be sure the file is freely accessible without logging in or anything, just the click on the link should open it!

Additional information


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