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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Create a Facebook page. Realise that Facebook is not just this one brand; Facebook consist of [https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Facebook a multitude of brands and companies]. The most famous ones are probably Facebook, Instagram, Whatsapp and Oculus. | |||
== Situation == | == Situation == | ||
There is a [[Social media EmeraldForestHotel|Hotel Facebook business page]] for the Emerald Forest Hotel. The hotel never had a determined plan in the use of any social media channel. The account was just created by the former management, thinking that all companies just 'must' have a Facebook page. Thus, there is no [https://sproutsocial.com/insights/social-media-calendar/ content calendar] or plan with Facebook as you take over the hotel. You have developed a new strategy for your hotel, so now take a special look at the use of Facebook. | |||
== Goal == | == Goal == | ||
Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel. <br> | |||
The page and content must fit into the overall new concept: in terms of design, functionalities and content. The page must provide traffic to the website and should also act as a communication platform. Ultimately, of course, this must be converted into bookings. In addition, reviews on social media are an important point. | |||
== Task, deliverable == | == Task, deliverable == | ||
* Create a Facebook page for your hotel. Make sure the account is publicly visible and make it the page as realistic as possible. Beware to use material that is [[copy right]] free! | |||
* Explain exactly which elements you like to have on your FB page and why. Think of the different target groups. | |||
* What would be the goals of your hotel's Facebook page? Be specific and give numbers and measurable elements. How would you measure these goals? | |||
* How do you bring the page to the attention of your target groups? | |||
* How do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this. | |||
* Be sure the page has at least five posts, each with a specific goal. | |||
== Assessed elements == | == Assessed elements == | ||
* Is the page created and visible? | |||
* Does it reflect the strategy of the hotel? | |||
* Are all the goals clear, measurable and concrete? | |||
* Are the five posts suitable and realistic? | |||
* Are all the sources accounted for? | |||
== Additional information == | == Additional information == | ||
* [https://www.facebook.com/business/help/104002523024878 Create a (business) page] | * [https://www.facebook.com/business/help/104002523024878 Create a (business) page] | ||
* [[ | * [[Social media]] | ||
* [[Social_media_EmeraldForestHotel|Social media hotel so far]] | |||
* [[IP]] | |||
* [https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/japan-harvard-business-review-series-chapter_7/ Example 3H model] | |||
<br><hr> | <br><hr> | ||
Latest revision as of 14:29, 20 November 2020
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Assignments
Name of assignment
Create a Facebook page. Realise that Facebook is not just this one brand; Facebook consist of a multitude of brands and companies. The most famous ones are probably Facebook, Instagram, Whatsapp and Oculus.
Situation
There is a Hotel Facebook business page for the Emerald Forest Hotel. The hotel never had a determined plan in the use of any social media channel. The account was just created by the former management, thinking that all companies just 'must' have a Facebook page. Thus, there is no content calendar or plan with Facebook as you take over the hotel. You have developed a new strategy for your hotel, so now take a special look at the use of Facebook.
Goal
Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel.
The page and content must fit into the overall new concept: in terms of design, functionalities and content. The page must provide traffic to the website and should also act as a communication platform. Ultimately, of course, this must be converted into bookings. In addition, reviews on social media are an important point.
Task, deliverable
- Create a Facebook page for your hotel. Make sure the account is publicly visible and make it the page as realistic as possible. Beware to use material that is copy right free!
- Explain exactly which elements you like to have on your FB page and why. Think of the different target groups.
- What would be the goals of your hotel's Facebook page? Be specific and give numbers and measurable elements. How would you measure these goals?
- How do you bring the page to the attention of your target groups?
- How do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this.
- Be sure the page has at least five posts, each with a specific goal.
Assessed elements
- Is the page created and visible?
- Does it reflect the strategy of the hotel?
- Are all the goals clear, measurable and concrete?
- Are the five posts suitable and realistic?
- Are all the sources accounted for?
Additional information
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