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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Organize a press conference. The press conference will be held online and will mainly focus on the new strategy of your hotel. | |||
== Situation == | == Situation == | ||
The hotel has always been a kind of [[Family Bergman|family hotel], also for guests from the [[business market]]. Now that you have set your new strategic goals, it is the right time to give a press conference about this as well. It seems a bit old-fashioned, but this can contribute to a good relationship with the (regional) press, which may turn out to be beneficial in the years to come. | |||
== Goal == | == Goal == | ||
By having a good relationship with all kinds of press, ensuring free publicity, short lines of communication and good contacts are needed. <br> | |||
Ultimately, this should lead to a better online and offline image of the hotel, more engagement and more [[bookings]]. | |||
== Task, deliverable == | == Task, deliverable == | ||
Organize a online press conference and make clear: | |||
* Whom you will be inviting, why and how? | |||
* What is the planned content of the press conference? | |||
* When do you consider it to be a success? | |||
* Execute the press conference | |||
== Assessed elements == | == Assessed elements == | ||
* Is there a logic in the invitees? | |||
* Did the press conference go well? | |||
* Quality of the press conference plan? | |||
* Are the links to the new strategy clear? | |||
* Are all of the sources accounted for? | |||
== Additional information == | == Additional information == | ||
* [https://www.business2community.com/public-relations/9-tips-for-successful-virtual-press-conferences-02341848 Successful virtual press conference] | |||
* [https://www.researchgate.net/publication/322326456_A_CONCEPTUAL_APPROACH_ON_PRESS_CONFERENCE A conceptual approach of a press conference] | |||
* [https://www.prnewsonline.com/virtual-press-conference Virtual press conference] | |||
<br><hr> | <br><hr> | ||
Latest revision as of 19:06, 20 November 2020
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Assignments
Name of assignment
Organize a press conference. The press conference will be held online and will mainly focus on the new strategy of your hotel.
Situation
The hotel has always been a kind of [[Family Bergman|family hotel], also for guests from the business market. Now that you have set your new strategic goals, it is the right time to give a press conference about this as well. It seems a bit old-fashioned, but this can contribute to a good relationship with the (regional) press, which may turn out to be beneficial in the years to come.
Goal
By having a good relationship with all kinds of press, ensuring free publicity, short lines of communication and good contacts are needed.
Ultimately, this should lead to a better online and offline image of the hotel, more engagement and more bookings.
Task, deliverable
Organize a online press conference and make clear:
- Whom you will be inviting, why and how?
- What is the planned content of the press conference?
- When do you consider it to be a success?
- Execute the press conference
Assessed elements
- Is there a logic in the invitees?
- Did the press conference go well?
- Quality of the press conference plan?
- Are the links to the new strategy clear?
- Are all of the sources accounted for?
Additional information
- Successful virtual press conference
- A conceptual approach of a press conference
- Virtual press conference
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