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{{30EE header general}}
{{30EE header general}}
<center><font color="red">'''The Game you are looking at is not ready yet. Though, feel free to browse through the content.''' </font color="red"></center></I>
 
== Some remarks ==
== Some remarks ==
Remember that you are entrepreneurs during all of the Game. So keep your social media, website, and activities alive. So apart from your assignments, you can always work on these kind of elements. <br>
Remember that you are entrepreneurs during all of the Game. So keep your social media, website, and activities alive. So apart from your assignments, you can always work on these kind of elements. <br>
Line 10: Line 10:
So what to do first? Take it step by step.<br>
So what to do first? Take it step by step.<br>


<hr><b><h2><font color="green">To be done in week 21 deadline Monday 25 May at 12.00 noon </font color="green"></h2></b>
<b><h2><font color="green">To be done in week 16 - 19, deadline Monday 11th May at 12.00 noon </font color="green"></h2></b>
Schedule for this week: <br>
> Courses <br>
> City meeting (see schedule) <br>
> Meet your team (see schedule) <br>
> Seminar Financial management 1 or week 22 <br>
> Consultancy hour per city (see schedule): use this session for questions, suggestions, help etc. <br>
It is essential that all of the team members are present at all of the meetings. Just like when you have a real job: it has consequences if you just not show-up. <br>
''During all of the week-weekend: a company doesn't close at certain hours: keep the communication on your hotel 'alive'<br>
''
<br>* '''Step 1: Kick-off'''<br>
<br>* '''Step 1: Kick-off'''<br>
Visit the central kick-off online with all the other management teams: you will get instructions from the owners [https://www.linkedin.com/in/christina-bergman-865515135/ Christina Bergman] or CEO [[Jill Jandal]]. And there will be general information on the hospitality industry.<br>
The kick-off online is the 13th of April. You will get instructions from the owners [https://www.linkedin.com/in/christina-bergman-865515135/ Christina Bergman] or CEO [[Jill Jandal]].<br>


You will receive information regarding your Team and the Game:<br>
You will receive information regarding your Team and the Game:<br>
* the team members with whom you will be the management of the hotel: you have had the preliminary team compilation.
* The team members with whom you will be the management of the hotel
* all of the team members need to be in.
* All of the team members need to be in
* the team number of your hotel. This will look like 31NL-A01.
* The team number of your hotel. This will look like 30EE-A01
* your Game is the 31st Game in Breda, BUas the Netherlands so 31NL.
* This year's Game in TalTech, Tallinn, Estonia is the 30th so it's called 30EE
* your hotel, in this example, is located in the fictitious city of Amstelburg, therefor the letter A. The letter B stands for the city of Budano etc. All cities are located in the Netherlands.
* Your hotel, in this example, is located in the fictitious city of Amstelburg, therefor the letter A. The letter B stands for the other city of Budano. Both  cities are located in Estonia. There's more information about the city on the platform here
* your hotel in this example is hotel number 01 out of approx. ten hotels in your city, which are your competitors.
* Your hotel in this example is hotel number 01 out of approx. ten hotels in your city, which are your competitors
* you will get a (printed out) secret link will be handed-out at the first city meeting with your coach. With this link, you'll have access to your hotels' so-called [[Team file]]: the most important file. This is the document in which you present your assignments, the plans you have with your hotel. And you'll find your results in here, each round.
 
'''Team File''' <br>
As a team you will work in a shared documents, a spread sheet. In another two weeks you will get a secret link tot his file.<br>
With this link, you'll have access to your hotels' so-called [[Team file]]: the most important file. This is the document in which you present your assignments, the plans you have with your hotel. And you'll find your results in there, each round.
The secret link will look like <nowiki>''''https://goo.gl/L4cABC''''</nowiki> and is case sensitive.<br>
The secret link will look like <nowiki>''''https://goo.gl/L4cABC''''</nowiki> and is case sensitive.<br>
To get an idea on what a completed Team File might look like, you can check: <br>
<center>[https://docs.google.com/spreadsheets/d/1FZZ1Kci3owfJXJfEOKP-CeLIArXD64ziBRoj9PA6kdQ/edit?usp=sharing Demo Team File of a finished Game]</center>
This gives you an impression what a complete Team File, after the preparations and fours years, with results and comments could look like. By no means is this the perfect team: it is just any team so don't take this as a fantastic example! Each Game is a bit different: yours holds 4 rounds: a preparation round and three consecutive years. <br>


Keep this link private and secret! Inside this Team file (for your eyes only), you will work on:
Keep this link private and secret! Inside this Team file (for your eyes only), you will work on:
*all of your assignments
*All of your assignments
An you will find per round:
And you will find per round:
*the revenues of your hotel
*The revenues of your hotel
*the profit of your hotel
*The profit of your hotel
*the ranking of your hotel on entrepreneurship
*The ranking of your hotel on entrepreneurship
*your ranking of your hotel on creativity
*Your ranking of your hotel on creativity
*a few remarks of your coach
*A few remarks from your coach
 
You coach will have access to our team File all of the time. A few things on working in this Team Sheet
*Please use Chrome as your browser (will work the best, both owned by Google)
*Handy if you are logged in in Google (YouTube, G-mail): you get a few more options
*It is real-time, with a small delay. Last edit counts: so agree who will do the final, last editing (mind the deadlines)
*Work online only: downloading, converting to Excel etc. will always give some small issues
*You have edit rights in a number of cells, only the yellow cells: follow instructions, do not change tabs, don't make new tabs etc.
*Many cells have a small triangle top right hand: on mouse over this will give additional information on the subject
*You are now allowed to change things after the deadline, or in any year passed
*Handy to install the extension "Editor for Docs, Sheets & Slides", available via https://bit.ly/2wcXv7m. This extension is needed for copying / pasting information between Google files


<br>* '''Step 2: Meet with your team members'''<br>
<br>* '''Step 2: Meet with your team members'''<br>
Plan meetings with your team to make preparations and plans for who is going to do what. Managing a hotel is having your team and hotel well organised. So try to work together on a professional basis, but do keep everybody to his/her tasks. If a person doesn't show up or doesn't perform as required act immediately! You need to set-up a team-contract in your Team file.<br>
Plan meetings with your team (online!?) to make preparations and plans for who is going to do what. We understand is a bit more troublesome in this Corona time frame, but still. We know MS Teams can do wonders, apart from your own, other back-channels like WhatsApp, Google hangouts or Facebook live. Managing a hotel is having your team and hotel well organised. So try to work together on a professional basis, but do keep everybody to his/her tasks. If a person doesn't perform as required act immediately! You need to make a team photo and set-up a team-contract in your Team file.<br>


<br>* '''Step 3: Study Introduction to Hotel''' <br>
<br>* '''Step 3: Study Introduction to Hotel''' <br>
Study this [[Introduction to Hotel]]: here you will find the ten pages ''you need to read'' on the hotel, the history and the situation as you take over.  
Study the [[Introduction to Hotel]]: here you will find the ten pages ''you need to read'' on the hotel, the history and the situation as you take over.  


<br>* '''Step 4: Study Introduction Game play''' <br>
<br>* '''Step 4: Study Introduction Game play''' <br>
Study this [[Introduction Game play]]: here you will find the ten pages ''you need to read'' on what you can do as new management team. <br>
Study the [[Introduction Game play]]: here you will find the ten pages ''you need to read'' on what you can do as new management team. <br><br>


== More information ==
'''More information <br>'''
After this, during the game you can find much more info in:
After this, during the game you can find much more info in:
* In the main menu you can see your Game 31NL, with its own homepage and information. Don't bother about other Games.  
* In the main menu you can see your Game 30EE, with its own homepage and information. Don't bother about other Games.  
* [[:Category:Hotel_info|Hotel Info pages]]. Always in the menu available gives detailed information on the real hotel.
* [[:Category:Hotel_info|Hotel Info pages]]. Always in the menu available gives detailed information on the real hotel.
* Clicking [[:Category:Game play|Game play info]] will show you information on how to handle your hotel in this simulation. Always in the menu available and is on the Game play.
* Clicking [[:Category:Game play|Game play info]] will show you information on how to handle your hotel in this simulation. Always in the menu available and is on the Game play.
* Clicking [[Help:Contents| Help]] will show more information on photos and videos of the hotel and links to the social media accounts of Emerald Forest Hotel e.g.
* Clicking [[Help:Contents| Help]] will show more information on photos and videos of the hotel and links to the social media accounts of Emerald Forest Hotel etc.


<br>* '''Step 5: Join the Facebook and WhatsApp group''' <br>
<br>* '''Step 5: Join MS Teams and Facebook group''' <br>
Go to [https://www.facebook.com/groups/31NL.BUAS/ Facebook group 31NL] and request to join the group. You can join with a FB hotel page or a personal account (one per team will do). This is a private group and will not influence your time line. Out of each team, we suggest, as well, one member to represent the team in a WhatsApp group. This is the first line of additional help during the game. <br>
Everyone should be member of MS Teams 30EE Emerald Forest Hotel team. You can log in with your TalTech address. Go to [https://www.facebook.com/groups/30EE.TalTech/ Facebook group 30EE] and request to join the group. You can join with a FB hotel page or a personal account (one per team will do). This is a private group and will not influence your timeline. <br>


<br>* '''Step 6: Deadline [[Preparation]] part in your Team File '''<br>
<br>* '''Step 6: Check [[Preparation]] part in your Team File '''<br>
Use info on what to do from the page [[Preparation]] and check the page [[Team file]] on this platform to see what your Team File is and does.
Use info on what to do from the page [[Preparation]] and check the page [[Team file]] on this platform to see what your Team File is and does.
Then have a look at your ''own'' Team File using ''the secret link'' you received: this is your private file where you will fill out your decisions.  
Then have a look at your ''own'' Team File. All team members can log in using this link: multiple users at the same time is no problem. Your team will work in this file and also find results in there after each year. After reading, discuss your strategic plans with regard to the hotel and come to a conclusion.
All team members can log in using this link: multiple users at the same time is no problem. Your team will work on this document and also find results in here after each year. After reading, discuss your strategic plans with regard to the hotel and come to a conclusion. Fill out all elements in the Preparation tab of your Team File: so make a contract with your team, decide on a new name, a logo, a slogan. And, make your strategic choices.  


<hr><b><h2><font color="red">Deadline Monday 25 May at 12.00 noon, round 'Preparations' </font color="red"></H2></B>
<b><h2><font color="green">To be done Thursday 14th of May, Year 00:</font color="green"></h2></b>
* 09.00-10.00 Meet your your team via MS Teams <br>
* 10.00-11.00 General meeting in MS Teams<br>
* 11.00-12.00 Coaches available for questions in MS Teams<br>
* 12.00-14.00 Presentation of your own hotel and checking other hotels for competition analysis <br>
* 14.00-17.00 Working on assignment 2.0 <br>
* 17.00 Deadline for assignment 2.0: Competition analysis <br>
 
<b><font color="red">Deadline Thursday 14th of May, year 00 'Preparations and Trade Fair' </font color="red"></B><br>
The next two assignments will be assessed, and are crucial. Click for details: <BR>
The next two assignments will be assessed, and are crucial. Click for details: <BR>
> [[31NL 1.0 New name strategy target groups| Assignment 1.0 on entrepreneurship]] <br>
> [[30EE Assignment 1.0 on entrepreneurship|Assignment 1.0 on entrepreneurship]] Deadline 10.00<br>
> [[31NL 2.0 Logo slogan team presentation| Assignment 2.0 on creativity]] <br>
> [[30EE Assignment 2.0 on creativity|Assignment 2.0 on creativity]] Deadline 17.00<br>
Too late or incomplete will bring your hotel in problems and result in a low mark. <br><br>
Too late or incomplete will bring your hotel in problems and result in a low mark. <br><br>


<hr><b><h2><font color="green">To be done in week 22, Year 1:</font color="green"></h2></b>
<b><h2><font color="green">To be done Friday 15th of May, Year 01:</font color="green"></h2></b>
* City meeting <br>
* 09.00-10.00 Meet your your team via MS Teams <br>
* Meet your your team (see schedule) <br>
* 10.00-11.00 General meeting in MS Teams<br>
* Seminar Financial management 1 or week 21 <br>
* 11.00-12.00 Coaches available for questions in MS Teams<br>
* 11.00-15.00 Analysis of the results; decisions on prices and costs and reflections (assignment 1.1.) and finishing B2B strategy (assignment 2.1.)<br>
* 15.00 Deadline for decisions on prices, costs and reflections (assignment 1.1.) in your Team file for year 01<br>
* 15.00-17.00 Working on assignment 2.1 <br>
* 17.00 Deadline for assignment 2.1: B2B Strategy <br>


<hr><b><h2><font color="red">Deadline Friday 29 May at 14.00 PM, Year 1 </font color="red"></H2></B>
<b><font color="red">Deadline Friday 15th of May, Year 01 'B2B'</font color="red"></B>
The next two assignments will be assessed, and are crucial. Click for details: <BR>
The next two assignments will be assessed, and are crucial. Click for details: <BR>
> [[31NL 1.1 Decisions| Assignment 1.1 on entrepreneurship]] <br>
> [[30EE Assignment 1.1 on entrepreneurship|Assignment 1.1 on entrepreneurship]] Deadline 15.00<br>
> [[31NL 2.1 Social media| Assignment 2.1 on creativity]] <br>
> [[30EE Assignment 2.1 on creativity|Assignment 2.1 on creativity]] Deadline 17.00<br>
Too late or incomplete will bring your hotel in problems and result in a low mark. <br><br>
Too late or incomplete will bring your hotel in problems and result in a low mark. <br><br>


<hr><b><h2><font color="green">To be done in week 23, Year 2:</font color="green"></h2></b>
<b><h2><font color="green">To be done Saturday the 16th of May, Year 02</font color="green"></h2></b>
* City meeting <br>
* 09.00-10.00 Meet your your team via MS Teams <br>
* Meet your your team (see schedule) <br>
* 10.00-11.00 General meeting in MS Teams<br>
* Seminar Financial management 2 or week 24 <br>
* 11.00-12.00 Coaches available for questions in MS Teams<br>
* 11.00-15.00 Analysis of the results; decisions on prices and costs and reflections (assignment 1.2.)<br>
* 13.00-15.00 Negotiations in MS Teams<br>
* 15.00 Deadline for decisions on prices, costs and reflections (assignment 1.2.) in your Team file for year 02<br>
* 15.00-17.00 Working on assignment 2.2 <br>
* 17.00 Deadline for assignment 2.2: Negotiations Memo<br>


<hr><b><h2><font color="red">Deadline Friday 5 June at 14.00 PM, Year 2 </font color="red"></H2></B>
<b><font color="red">Deadline Saturday 16th of May, Year 02 'Negotiations' </font color="red"></B>
The next two assignments will be assessed, and are crucial. Click for details: <BR>
The next two assignments will be assessed, and are crucial. Click for details: <BR>
> [[31NL 1.2 Decisions| Assignment 1.2 on entrepreneurship]] <br>
> [[30EE Assignment 1.2 on entrepreneurship|Assignment 1.2 on entrepreneurship]] Deadline 15.00 <br>
> [[31NL 2.2 Management issue| Assignment 2.2 on creativity]] <br>
> [[30EE Assignment 2.2 on creativity|Assignment 2.2 on creativity]] Deadline 17.00 <br>
Too late or incomplete will bring your hotel in problems and result in a low mark. <br><br>
Too late or incomplete will bring your hotel in problems and result in a low mark. <br><br>


<hr><b><h2><font color="green">To be done in week 24, Year 3:</font color="green"></h2></b>
<b><h2><font color="green">To be done Sunday 17th of May, Year 03</font color="green"></h2></b>
* City meeting 
* 09.00-10.00 Meet your your team via MS Teams <br>
* Meet your your team (see schedule)
* 10.00-11.00 General meeting in MS Teams<br>
* Seminar Financial management 2 or week 23 <br>
* 11.00-12.00 Coaches available for questions in MS Teams<br>
* Three minutes of fame, Thursday 11 June (see schedule).  
* 12.00 Deadline for decisions on prices, costs and reflections (assignment 1.3.) in your Team file for year 03<br>
* 12.00-13.00 Team preparations for 3 Minutes of Fame<br>
* 13.00-15.30 Hotels present their 3 Minutes of Fame videos in MS Teams in turns<br>
* 17.00 Deadline for assignment 2.3: 3 Minutes of Fame<br>
* 17.00-18.00 Game Final: Award Ceremony<br>


<hr><b><h2><font color="red">Deadline Friday 12 June at 14.00 PM, Year 3</font color="red"></H2></B>
<b><font color="red">Deadline Sunday 17th of May, Year 03 '3 Minutes of Fame'</font color="red"></B>
The next two assignments will be assessed, and are crucial. Click for details: <BR>
The next two assignments will be assessed, and are crucial. Click for details: <BR>
> [[31NL 1.3 Decisions| Assignment 1.3 on entrepreneurship]] <br>
> [[30EE Assignment 1.3 on entrepreneurship|Assignment 1.3 on entrepreneurship]] Deadline 12.00<br>
> [[31NL 2.3 Three minutes of fame| Assignment 2.3 on creativity]] <br>
> [[30EE Assignment 2.3 on creativity|Assignment 2.3 on creativity]] Deadline 17.00<br>
Too late or incomplete will bring your hotel in problems and result in a low mark. <br>
Too late or incomplete will bring your hotel in problems and result in a low mark. <br>
<hr><b><h2><font color="green">To be done in week 25 </font color="green"></h2></b>
* Final Ceremony Tuesday the 18th of June (see schedule) <br>
* Consultation Financial Management <br>
* City meeting <br>
* Hand in Financial assignment <br><br>
== Your tasks during the Game week (14th May - 17th May) ==
The total of this assignment has 4 parts: each part linked to the preparation year, and years 1, 2 and 3. Be sure to work on this assignment during the game week in the applicable years. Find the deadlines for each part from the schedule and please make sure to e-mail them in time! This work will get [[marks|evaluated]] and has an influence on your final mark. Be sure to write specific, in a business-style and give sources etc. Please write in English. For any questions on this you can consult your staff in Tallinn. An indication is to have 3 to 6 pages on each of the 4 parts, so all together 12 - 24 pages of real content. <br>
All assignments have to be uploaded in the cloud. In your team File (see later-on) you can put a link to them. For the deadlines see the schedule!
== Ideeas on Corona version ==
Year preparations
* Name, strategy, target groups
* Logo, slogan, name
Year 1
* Arguments on decisions, calculations, reflection
* Social Media (making accounts, content, posting)
Year 2
* Arguments on decisions, calculations, reflection
* Management issue (you can choose, or just use Corona?)
Year 3
* Arguments on decisions, calculations, reflection
* Three minutes of Fame (via YouTube).
== Year 01, part 1 in combination with the Trade Fair ==__NOEDITSECTION__
You will be attending and organizing a Trade Fair: check general information on a [[Trade_Fair]]. <br>
During the Trade Fair we advice your teams to have one or two members checking out the competition. This is of use for your gameplay but also needed for this part. <br>
<br>'''Strategic analysis of the competition <br>'''
This part should hold two major elements.<br><br>
<u>A - Reflection on your performance on the Trade Fair </u>
* What were our goals on the Trade Fair
* What went right and what went wrong?
* How does this effect your hotel?
* What would you do differently next time and why?
<br>
<u>B - Competition analysis  based on the Trade Fair </u>
* Make a competition analysis for your hotel.<br>
<br>This should comprise the following:
<br><br>'''Competition in the city'''<br>
You are playing this game in a competition: all of the teams start with the same history. The main outlines of your tasks in running the hotel are:
* keep the hotel financially healthy, and run it in a profitable way. This does not mean you have to go for maximum profit: you can have other targets as well, as long as you make (acceptable) profit.
* keep it independent (no joining of a big company, no selling of the assets or the total of the hotel etc.).
With a number of teams you will compete over customers in your city. Among the other competing teams in your city the customers will be "divided". The market will develop depending on the actions of all of the hotels in their city too. So a market can develop different in any city, because all of the teams go, for instance, for price-leadership. <br>
There is also a page on [[competition]] that might help you with more information.
<br>'''Theory on competition <br>'''
In competition models, such as Porters Five Forces Model, competition can be seen on several levels. You are free to chose''any'' structured way of doing a competition analysis but be sure there is a model behind your choice.
Our choice as a model to used to structure competition analysis, would be looking at three forms of competitions.
* Generic competition on time and money.
How many people do travel, what is the average income? What do they average spend their income on.
What are the consumers sentiments? Consumers can only spend their money once and their time as well. Use realistic figures from Estonia (!) and for instance Tallinn! The example is from another country and competition.
[[Image:competition analysis general.jpg|thumb|800px|center|    <center>''Example of general and some specific competition.''</center>]]
* Specific competition on alternatives.
If they decide to spend their money on leisure they can chose for a stay in a hotel, camping ground,
friends and relatives etc. In the business market the alternatives are less logical. Try to use some realistic figures from Estonia and for instance Tallinn!
* Selective competition your direct competitors: so the consumers choice for a brand.
Do they chose for a hotel, the other competitor offering practically the same products are the most likely competitor, the competition is now mostly on brand and product specifications. Now look especially at your city Amstelburg. This is what you do on the Trade Fair, and only for your own city!
The example is from another country and competition.
[[Image:competition analysis example.jpg|thumb|800px|center|    <center>''Example of overview direct competitors.''</center>]]
Of course explanations on this table is needed. <br>
Is is handy to prepare some form to use on the Trade Fair. So while some team members are working in the booth, others should visit the competitors and immediately work on this assignment.
== Year 02, part 2 acting in business markets, deciding over marketing channels and distribution ==__NOEDITSECTION__
This part takes into consideration your hotel’s strategy. You have selected the strategy for your hotel, which gives the input for your decisions regarding marketing channels and distribution.<br>
'''<br>Distribution strategy <br>'''
Apply strategic management process for selecting effective distribution strategy. Analyse your hotel’s background.
* What is the product and what do you offer?
* Who is the customer target?
* What does your marketing strategy expects from the distribution?
* What key functions need to be filled by the distribution?
* What is your goal regarding distribution? It is useful to identify which theoretical approach you used for setting objectives.
* What is the core of your distribution strategy?
<br>'''Type of intermediaries''' <br>
Create your distribution model by showing what types of marketing channel(s) you are planning to use.
* What methods do you have for selling through direct distribution channel?
* What methods do you have for selling through indirect distribution channel?
* Which type of intermediaries do you involve?
<br>'''Partners in distribution''' <br>
Which actual companies do you cooperate with and how in order to distribute your services?
* Name the concrete companies or other organisations that act as effective intermediaries for your business. Draw a chart to visualize your distribution channels.
* Specify their key distribution functions
* What kind of channel organisations can be created for more success?
* What kind of channel conflicts might rise and how to avoid these?
<br>'''Further Instructions and Recommendations''' <br>
Use suitable literature or websites to analyse the background, set objectives, and plan distribution mix. Give all sources. Write in a concrete and serious way as to show knowledge on the subject.
<br>
== Year 03, part 3 in combination with the event happening ==__NOEDITSECTION__
This part goes in combination with the management issue that take place during this year. <br>
Being the management of a hotel always brings upon unexpected situations where you have to react quickly. This can be in damage-control in case of a problem but it can also be in seizing an opportunity which arises. Explain what you have done and why.
Give a comprehensive explanation in your assignment that answers the next questions.
This year your hotel faces a special situation.
* Assess the situation that took place and the impact on ''all'' stakeholders.
* What actions did you take on hearing the news? Put in screenshots of your actions taken, give the right URL's!
* Explain which organizational concepts you used for solving this situation.
* Give the step by step actions you took and explain each step.
* Try to assess the total damage of the incident and it's solution in money (also think of staff costs). Be as specific as possible.
* How are the responsibilities in your hotel regarding this kind of problems: be very specific and concrete in this!
* What do you think of the solutions you have heard from other teams?
* How will you prevent this from ever happening again? Use theory like the [https://en.wikipedia.org/wiki/Hazard_analysis_and_critical_control_points Hazard Analysis and Critical Control Points] to give a theoretical view but also operational on how to handle situations like this.
== Year 04, part 4 combined with your [[3 minutes of fame|3 minutes]] and promotion == __NOEDITSECTION__
1. There is a paintball club in Tallinn that is organizing the games in different locations, also in one of the forests not far from Emerald Forest Hotel. The club has a lot of high quality equipment and professional staff, but not enough clients and good marketing ideas. The paintball club management proposes you to create an effective marketing campaign for attracting new clients. In exchange the club will organize the paintball games for the visitors of Emerald Forest Hotel for free during one year.
2. Let's have a look at the international situation. Check out the page [[:Category:Emerald forest finished teams]] and check out the pages ''All teams with logo's'' from finished competitions. We would like you to find cultural differences which would influence the management of your hotel.
* Chose two team photos which you think are totally not suitable for a hotel management team and explain why!
* Chose two logo's which you think are totally not suitable for a hotel and explain why!
* Chose two hotel names which you think are totally not suitable for a hotel and explain why!
You can click on the user link underneath the photo's to go to the page of these teams. Your team File is not visible.
3. You acted at the 3 minutes of fame. Answer the next questions as if it all where for real, so from a business perspective. You do not have a lot of times after the three minutes. Most of the following questions can be made upfront.
* what was the exact goals you had in mind with this presentation?
* what was the target group as an audience you aimed at?
* what will, concrete, be the planned follow-up after the 3 minutes
* how could you measure the result of the 3 minutes related to the goals in a concrete way?
* how does your performance match with the Trade Fair?
Write in a concrete and serious way as to show knowledge on the subject. Make sure you decide on who is going to do what tasks.
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>

Latest revision as of 08:55, 16 May 2020

→ Go! Game 30EE home | 30EE Assignments and timeline | 30EE All teams with logo

Some remarks

Remember that you are entrepreneurs during all of the Game. So keep your social media, website, and activities alive. So apart from your assignments, you can always work on these kind of elements.

Realistic

Do use real sources and benchmarks in all of your decisions, like:

  • Local information, as your hotel is located in the country you are in, so Estonia
  • An indication of costs on inventory etc. is the file estimating hotel costs. Do not focus too much on details: the file does give you some indication of what costs might be. Try to be realistic, how much things do cost, depend on so many things and is not easy to answer. And don't be penny-wise and pound foolish! And in all decisions skip all decimals for sure.

So what to do first? Take it step by step.

To be done in week 16 - 19, deadline Monday 11th May at 12.00 noon


* Step 1: Kick-off
The kick-off online is the 13th of April. You will get instructions from the owners Christina Bergman or CEO Jill Jandal.

You will receive information regarding your Team and the Game:

  • The team members with whom you will be the management of the hotel
  • All of the team members need to be in
  • The team number of your hotel. This will look like 30EE-A01
  • This year's Game in TalTech, Tallinn, Estonia is the 30th so it's called 30EE
  • Your hotel, in this example, is located in the fictitious city of Amstelburg, therefor the letter A. The letter B stands for the other city of Budano. Both cities are located in Estonia. There's more information about the city on the platform here
  • Your hotel in this example is hotel number 01 out of approx. ten hotels in your city, which are your competitors

Team File
As a team you will work in a shared documents, a spread sheet. In another two weeks you will get a secret link tot his file.
With this link, you'll have access to your hotels' so-called Team file: the most important file. This is the document in which you present your assignments, the plans you have with your hotel. And you'll find your results in there, each round. The secret link will look like ''''https://goo.gl/L4cABC'''' and is case sensitive.
To get an idea on what a completed Team File might look like, you can check:

Demo Team File of a finished Game

This gives you an impression what a complete Team File, after the preparations and fours years, with results and comments could look like. By no means is this the perfect team: it is just any team so don't take this as a fantastic example! Each Game is a bit different: yours holds 4 rounds: a preparation round and three consecutive years.

Keep this link private and secret! Inside this Team file (for your eyes only), you will work on:

  • All of your assignments

And you will find per round:

  • The revenues of your hotel
  • The profit of your hotel
  • The ranking of your hotel on entrepreneurship
  • Your ranking of your hotel on creativity
  • A few remarks from your coach

You coach will have access to our team File all of the time. A few things on working in this Team Sheet

  • Please use Chrome as your browser (will work the best, both owned by Google)
  • Handy if you are logged in in Google (YouTube, G-mail): you get a few more options
  • It is real-time, with a small delay. Last edit counts: so agree who will do the final, last editing (mind the deadlines)
  • Work online only: downloading, converting to Excel etc. will always give some small issues
  • You have edit rights in a number of cells, only the yellow cells: follow instructions, do not change tabs, don't make new tabs etc.
  • Many cells have a small triangle top right hand: on mouse over this will give additional information on the subject
  • You are now allowed to change things after the deadline, or in any year passed
  • Handy to install the extension "Editor for Docs, Sheets & Slides", available via https://bit.ly/2wcXv7m. This extension is needed for copying / pasting information between Google files


* Step 2: Meet with your team members
Plan meetings with your team (online!?) to make preparations and plans for who is going to do what. We understand is a bit more troublesome in this Corona time frame, but still. We know MS Teams can do wonders, apart from your own, other back-channels like WhatsApp, Google hangouts or Facebook live. Managing a hotel is having your team and hotel well organised. So try to work together on a professional basis, but do keep everybody to his/her tasks. If a person doesn't perform as required act immediately! You need to make a team photo and set-up a team-contract in your Team file.


* Step 3: Study Introduction to Hotel
Study the Introduction to Hotel: here you will find the ten pages you need to read on the hotel, the history and the situation as you take over.


* Step 4: Study Introduction Game play
Study the Introduction Game play: here you will find the ten pages you need to read on what you can do as new management team.

More information
After this, during the game you can find much more info in:

  • In the main menu you can see your Game 30EE, with its own homepage and information. Don't bother about other Games.
  • Hotel Info pages. Always in the menu available gives detailed information on the real hotel.
  • Clicking Game play info will show you information on how to handle your hotel in this simulation. Always in the menu available and is on the Game play.
  • Clicking Help will show more information on photos and videos of the hotel and links to the social media accounts of Emerald Forest Hotel etc.


* Step 5: Join MS Teams and Facebook group
Everyone should be member of MS Teams 30EE Emerald Forest Hotel team. You can log in with your TalTech address. Go to Facebook group 30EE and request to join the group. You can join with a FB hotel page or a personal account (one per team will do). This is a private group and will not influence your timeline.


* Step 6: Check Preparation part in your Team File
Use info on what to do from the page Preparation and check the page Team file on this platform to see what your Team File is and does. Then have a look at your own Team File. All team members can log in using this link: multiple users at the same time is no problem. Your team will work in this file and also find results in there after each year. After reading, discuss your strategic plans with regard to the hotel and come to a conclusion.

To be done Thursday 14th of May, Year 00:
  • 09.00-10.00 Meet your your team via MS Teams
  • 10.00-11.00 General meeting in MS Teams
  • 11.00-12.00 Coaches available for questions in MS Teams
  • 12.00-14.00 Presentation of your own hotel and checking other hotels for competition analysis
  • 14.00-17.00 Working on assignment 2.0
  • 17.00 Deadline for assignment 2.0: Competition analysis

Deadline Thursday 14th of May, year 00 'Preparations and Trade Fair'
The next two assignments will be assessed, and are crucial. Click for details:
> Assignment 1.0 on entrepreneurship Deadline 10.00
> Assignment 2.0 on creativity Deadline 17.00
Too late or incomplete will bring your hotel in problems and result in a low mark.

To be done Friday 15th of May, Year 01:
  • 09.00-10.00 Meet your your team via MS Teams
  • 10.00-11.00 General meeting in MS Teams
  • 11.00-12.00 Coaches available for questions in MS Teams
  • 11.00-15.00 Analysis of the results; decisions on prices and costs and reflections (assignment 1.1.) and finishing B2B strategy (assignment 2.1.)
  • 15.00 Deadline for decisions on prices, costs and reflections (assignment 1.1.) in your Team file for year 01
  • 15.00-17.00 Working on assignment 2.1
  • 17.00 Deadline for assignment 2.1: B2B Strategy

Deadline Friday 15th of May, Year 01 'B2B' The next two assignments will be assessed, and are crucial. Click for details:
> Assignment 1.1 on entrepreneurship Deadline 15.00
> Assignment 2.1 on creativity Deadline 17.00
Too late or incomplete will bring your hotel in problems and result in a low mark.

To be done Saturday the 16th of May, Year 02
  • 09.00-10.00 Meet your your team via MS Teams
  • 10.00-11.00 General meeting in MS Teams
  • 11.00-12.00 Coaches available for questions in MS Teams
  • 11.00-15.00 Analysis of the results; decisions on prices and costs and reflections (assignment 1.2.)
  • 13.00-15.00 Negotiations in MS Teams
  • 15.00 Deadline for decisions on prices, costs and reflections (assignment 1.2.) in your Team file for year 02
  • 15.00-17.00 Working on assignment 2.2
  • 17.00 Deadline for assignment 2.2: Negotiations Memo

Deadline Saturday 16th of May, Year 02 'Negotiations' The next two assignments will be assessed, and are crucial. Click for details:
> Assignment 1.2 on entrepreneurship Deadline 15.00
> Assignment 2.2 on creativity Deadline 17.00
Too late or incomplete will bring your hotel in problems and result in a low mark.

To be done Sunday 17th of May, Year 03
  • 09.00-10.00 Meet your your team via MS Teams
  • 10.00-11.00 General meeting in MS Teams
  • 11.00-12.00 Coaches available for questions in MS Teams
  • 12.00 Deadline for decisions on prices, costs and reflections (assignment 1.3.) in your Team file for year 03
  • 12.00-13.00 Team preparations for 3 Minutes of Fame
  • 13.00-15.30 Hotels present their 3 Minutes of Fame videos in MS Teams in turns
  • 17.00 Deadline for assignment 2.3: 3 Minutes of Fame
  • 17.00-18.00 Game Final: Award Ceremony

Deadline Sunday 17th of May, Year 03 '3 Minutes of Fame' The next two assignments will be assessed, and are crucial. Click for details:
> Assignment 1.3 on entrepreneurship Deadline 12.00
> Assignment 2.3 on creativity Deadline 17.00
Too late or incomplete will bring your hotel in problems and result in a low mark.

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