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[[Category:Hotel info]]__NOTOC__ __NOEDITSECTION__
{{Header Game play}}
''→ Go! [[:Category:Hotel info]]''<br>
== Social media hype? ==
{{Running competition}}
The use of social media is somewhat hyped, but important as well. The internet as a whole offers much more possibilities, of course. Especially working with [[affiliates]], the modern intermediaries, is a possibility. <br>
We would suggest looking at the following online opportunities:
* A website for your company is needed for sure. Also check the [[Website]] page.
* Affiliates, review sites and other sites which might be of importance to your hotel.
* Social media such as Facebook, Instagram, Twitter, YouTube are important.
* There should be a clear connection between social media use and your target group. Find evidence for that.<br>
<br> There is a [[Demo Team File]] you can check, with a filled out Team File.


== Social media hype? == __NOEDITSECTION__
== Social media accounts of the 'old' Emerald Forest Hotel ==  
Social media are a kind of a hype but important as well. The internet as a whole offers much more possibilities, of course. Especially working with [[affiliates]], the modern agents, is a possibility. This is more support for distribution and not so much social media related.<br>
Always keep in mind that all social media use should be in line with your strategy and goals. And: social media use is not free: staff will use working hours to post, monitor and react! Check [[Social media EmeraldForestHotel]] the list of social media Emerald Forest Hotel is currently using.
We would suggest looking at the opportunities from different perspectives:
* A website for your company is needed for sure
* Affiliates, review sites and others sites which might be of importance to your park. So then you should include this in your decisions (and so costs).
* Social media like Facebook, Instagram, Twitter, Blogs, YouTube are important. But be sure to have a strategy in this usage.
* Think of the link between media used and your target group. Find proof for that.<br>
<br>There is a [[Demo team]] you can check, with a some filled out social media activities. <br>
 
== Social media accounts of the 'old' Emerald Forest Hotel == __NOEDITSECTION__
Always keep in mind that all should be in-line with your strategy and goals. And, also social media cost money: staff will use working hours to monitor and react and that is NOT for free! Check [[:Category:Hotel_info]] for the list of social media Emerald Forest is using now.


== Your hotels' social media ==
== Your hotels' social media ==
Your hotel will need asap a [[website]], ad Facebook page, a second social media channel account (free of choice).  
Your hotel will need a [[website]], Facebook page, and a second social media channel account.  
Each competition has it's own Facebook group, we ask you to join this group (closed group, not interfering with your private timeline) as well.  
Each competition has its own Facebook group: we ask you to join this group (closed group, not interfering with your private timeline).  
Officially, your hotels' Facebook page has to be a (company) page, not a private account. Unfortunately,  companies can not join groups, so be creative in solving this. But be sure that you have a plan with your social media:
Officially, your hotel's Facebook page has to be a (company) page, not a private one. Unfortunately,  companies can not join groups, so be creative in solving this. But be sure that you have a plan with your social media:
* what are the goals? Not just pushing content.  
* what are the goals? Not just pushing content.  
* who are you aiming at?
* who are you aiming at?
* how will you measure 'success'?
* how will you measure 'success'?
* probably your goals is not to have likes or followers but the have clients, right? So How is this connection?
* probably your goal is not to just have likes or followers but to have clients, right? So how is this connection?
* all media have rules of their one, as well. So like and win etc: is this allowed by Facebook?
* all media have rules & regulations of their own. So a Like & Win campaign: is this allowed by Facebook?
<br>
 
A nice [https://www.shortstack.com/blog/know-the-most-important-facebook-contest-rules/ blog on this] or [https://www.facebook.com/policies/pages_groups_events/]. Keep in mind, these rules are changing all the time. <br><br>
A nice [https://www.shortstack.com/blog/know-the-most-important-facebook-contest-rules/ blog on this] or [https://www.facebook.com/policies/pages_groups_events/ Facebook policies]. Keep in mind, these rules are rapidly changing all the time. <br>


== Legislation GDPR - AVG ==
== Legislation GDPR - AVG ==
As you probably have noticed, from May 2018 there is new legislation on privacy, especially online: the General Data Protection Legislation.  
As you have probably noticed, from May 2018 on there is new legislation on privacy, especially online: the General Data Protection Rule (GDPR) legislation.  
This means for you, as a company, that you will have to comply with this. It also means that platforms you, as management, are using, like Facebook, will have some new rules. A practical implication will be, that things you post, especially if they are combinations if data - embeddings etc. - might not always be directly visible. And, you as a user, especially being a management, will be asked more 'questions'. Check [https://hospitalitytech.com/hospitality-unprepared-gdpr Hospitality and GDPR].
Companies have to comply with this. A practical implication will be that posts by companies are under more intense scrutiny. The management of companies will be asked more 'questions'. Check [https://hospitalitytech.com/hospitality-unprepared-gdpr Hospitality and GDPR] and on this [[GDPR|platform]].


<br><hr>
<br><hr>

Latest revision as of 13:12, 12 September 2023

→ Go! Category:Info pages


Social media hype?

The use of social media is somewhat hyped, but important as well. The internet as a whole offers much more possibilities, of course. Especially working with affiliates, the modern intermediaries, is a possibility.
We would suggest looking at the following online opportunities:

  • A website for your company is needed for sure. Also check the Website page.
  • Affiliates, review sites and other sites which might be of importance to your hotel.
  • Social media such as Facebook, Instagram, Twitter, YouTube are important.
  • There should be a clear connection between social media use and your target group. Find evidence for that.


There is a Demo Team File you can check, with a filled out Team File.

Social media accounts of the 'old' Emerald Forest Hotel

Always keep in mind that all social media use should be in line with your strategy and goals. And: social media use is not free: staff will use working hours to post, monitor and react! Check Social media EmeraldForestHotel the list of social media Emerald Forest Hotel is currently using.

Your hotels' social media

Your hotel will need a website, Facebook page, and a second social media channel account. Each competition has its own Facebook group: we ask you to join this group (closed group, not interfering with your private timeline). Officially, your hotel's Facebook page has to be a (company) page, not a private one. Unfortunately, companies can not join groups, so be creative in solving this. But be sure that you have a plan with your social media:

  • what are the goals? Not just pushing content.
  • who are you aiming at?
  • how will you measure 'success'?
  • probably your goal is not to just have likes or followers but to have clients, right? So how is this connection?
  • all media have rules & regulations of their own. So a Like & Win campaign: is this allowed by Facebook?

A nice blog on this or Facebook policies. Keep in mind, these rules are rapidly changing all the time.

Legislation GDPR - AVG

As you have probably noticed, from May 2018 on there is new legislation on privacy, especially online: the General Data Protection Rule (GDPR) legislation. Companies have to comply with this. A practical implication will be that posts by companies are under more intense scrutiny. The management of companies will be asked more 'questions'. Check Hospitality and GDPR and on this platform.


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