26EE Trade fair

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Trade Fair

You will be organizing a Trade Fair on Thursday the 16th of May 15.00-16.00. A few important remarks.

Content

The Trade Fair is to be held in the room which is communicated to you. Think of it as a fair, like the ITB Berlin, WTM in London or Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public.

A number of decisions have to be made BEFORE then. You can make some small changes afterward. But you have to start the Trade Fair with:

• a new name for your hotel, a slogan, and a logo.
• a basic strategy for your hotel on target markets and target groups.

So, have the Preparation tab on your Team file ready! Of course, you can do some small changes afterward.

Trade Fair 2015 in Breda, Netherlands	Trade Fair 2016 in Tallinn, Estonia

The Trade Fair has five goals:

1. Presenting your new hotel
Who are the visitors? At this fair, you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.

2. Competition
The Fair is THE most important opportunity to have a look at the competition and/or pick up ideas. So split up your team and take notice of all your competitors. You need this information for your Team file

3. Adjusting your strategy
Important is to get a good impression on the plans of all other teams, so you can adjust your strategy to this.

4. Creativity
As there is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this creativity mark.

5. Competition analysis
The Trade Fair is one also contributing to your evaluation in this game. So, the Fair is a very important start of the game! Please work on a good plan for this. Be sure to divide your tasks, this is the moment to check out the competition.

Have a look at the pictures to see just what your colleagues have done before.

The coaches will be visiting the fair, as well as other staff. They will evaluate your performance and this will be of influence on your marks for the game as well as your occupancy rate. Always keep your booth occupied, but have one (or two) checking out the competition.

Present your hotel to the public in a Trade Fair booth

Further Instructions and Recommendations

• The Trade Fair will open at 12.00 sharp! Be ready preparing!
• Teams will be provided with one table each: organize all others materials yourselves.
• Each team has a predetermined spot: so use this spot with your teamnumber on the table. So look for your number!
• Please do not damage walls, floors and windows when installing your booth (no nails, etc.)
• Remember to appropriately respect the physical, audio and visual space of other teams (no loud music, etc.)
• Do not block emergency exits or use highly flammable materials
• Use different forms media (flipcharts, dress, screens, loudspeakers, objects) to attract potential customers, stir competitors, and impress anybody else passing by
• At least two members of your team should always be present and attending your booth
• The coaches will evaluate both the creativity and consistency of your booth

After the Trade Fair

• Pack up all your materials and equipment, as well as clean the space of your booth when the fair is over.
• Check if your hotels' strategy is in need of a small change after what you have seen at the Trade Fair.

Conserve interesting things

As we keep track of all the simulations played in all countries, we would appreciate if you conserve some remarkable things from your booth and hand them over to the coaches. And maybe you want to re-use them in the 3 minutes of fame later on!

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