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[[Category:Hotel info]]__NOTOC__ __NOEDITSECTION__
{{General header}}
''→ Go! [[:Category:Hotel info]]''<br>
== Importance of websites ==
You have seen the website the hotel has right now: [http://www.emeraldforesthotel.com current website Emerald Forest Hotel]. The Bergman family never paid that much attention to any digital tool. So the website is very weak and doesn't live up to the expectations of customers. Another thing is, because of the old-fashioned way the website is built and the lack of updating, the indexing by search engines is bad. This means, being found by potential customers via search engines is getting harder.  <br>


== Importance of websites ==
Potential partners in [[distribution]] might [http://www.hongkiat.com/blog/web-scraping-tools/ scrape] the website for content, prices etc. especially [http://www.investopedia.com/terms/v/verticalmarket.asp verticals] like  
You have seen the website the hotel has right now: [http://www.emeraldforesthotel.com current website Emerald Forest Hotel]. The family Bergman never paid that much attention to any digital tool. So the website is okay, but nothing special. <br>
As you take over and change the concept, you will have to make one yourself matching the new concept. <br>
You do need a good looking, affordable website; any hotel just can't do without. Hotel websites will be [http://www.hongkiat.com/blog/web-scraping-tools/ scraped] for content, prices etc. by [http://www.investopedia.com/terms/v/verticalmarket.asp verticals] like  
* [https://www.booking.com/ Booking.com]
* [https://www.booking.com/ Booking.com]
* [https://www.agoda.com/ Agoda.com]
* [https://www.agoda.com/ Agoda.com]
* [https://www.expedia.com Expedia.com]  
* [https://www.expedia.com Expedia.com]  
* [https://uk.hotels.com/ Hotels.com] <br>
* [https://uk.hotels.com/ Hotels.com] <br>
The current website of the hotel is just not suitable for scraping or anything else. A new one, in combination with a well-organized system of distribution, is badly needed. The best thing to cooperate would be
* work with an API (or widget) and verticals
* work with an API (or widget) and affiliates
* get the website scraped
* cooperate in [https://www.siteminder.com/r/global-distribution-system/ GDS] like Amadeus, Worldspan, Sabre, Galileo or Apollo.
* work with an international [https://www.softwareadvice.com/hotel-management/reservation-comparison/ Hotel Reservation System] (the hotel doesn't until now) which makes is also much easier to work with a Hotel Website Bookings engine.
Probably, to become more professional and open to other bookings systems, you would need a combination of these things: techniques and partners-brands. <br><br>


Most websites consist of a template, which is configures so that it is tailored to suit your hotel by introducing your corporate identity elements, like your logo, color schemes, fonts, images and textual content. This allows us to design full-featured and affordable responsive websites quickly and efficiently. <br>
== New website ==
Availability, real-time booking upgrades - self service are elements which are very much needed as well. So in integration with the CRS (central reservation system) of your hotel in inevitable.
If you were to quickly build a website for a company, you would use a template. Sites offering these services, even for free are:
 
*[https://www.websitetooltester.com/en/blog/best-free-website-builders/ Overview best free website builders]
==Free website hosting == __NOEDITSECTION__
*[https://www.wix.com/ Wix, building a website for free Wix]
As for now, start of with one of the free websites underneath. Make sure all your social media and website are interlinked in a logical way. And be in consistent in the way you present your hotel. <br>
*[https://wordpress.com/start/user/en?ref=logged-out-homepage-lp Building a website for free WordPress]
The majority of websites by now, is made in templates from WordPress. Building in additional elements, a good link to your CRS etc. is much more complicated and you do not have to do that right now :-). For now do not worry to much about technical issues with your possible affiliates or re-sellers. In your decisions come back to this, but in the technics you do not have to take this into account. <br>
*[https://www.free-css.com/free-css-templates Free CSS templates for websites]
Working with a adjusted template is fine for your hotel, so here some tips to make free websites in an easy way:
* http://nl.wix.com/
* http://www.webnode.nl/
* http://www.jouwweb.nl/  
* or any other website offering these services. <br>
 
Take care of the IP rights on material you are using.
On the page [[Photos_and_videos]] you will find some free materials to use. Any content on the Emerald Forest Hotel is available under Creative Commons, so you can use it. On the [https://www.flickr.com/photos/79317761@N02/albums Flickr account Emerald Forest Hotel] there is over 4.000 pictures available.
 
== Elements to take care of ==
If you do want to make the site more professional, here is a number of elements:
* Responsive technology optimized for website used on different devices;
* Seamless integration of booking engine and book now buttons on room type overview;
* Language navigation and automatic language detection and forwarding;
* Unlimited landing pages;
* proper linking and SEO optimization;
* Room type overview with images and description per room type;
* Image gallery;
* Google maps on location page with dynamic route description;
* Integration social media icons;
* Language modules;
* Google Analytics integration with e-commerce tracking. <br>
A professional partner like [https://www.becurious.com/en/index.html  Becurious] would be a partner to talk to and to have your website build and hosted.
 
== Services ==
The construction for costs on website depends of course on many elements. But there is two basic elements to be considered.
 
* Set up fee
In fact the costs for the building of the website. Most important elements: adjustment of template to the identity of the hotel, configuration of the Hotel CMS, integration of booking engine of choice, assistance with the loading of the initial website content, configuration of Search Engine Optimization settings and the launch of the website according to the launch check-list.
 
* Subscription fee
The subscription fee will include hosting of your website on a secured server (including security updates and patches,
back-up and monitoring systems), license for the use of a Hotel Content Management System and other software and support. <br>
A service performance level arrangement (SLA) can also be made as well as a tailor-made back-up system.
 
* Extra elements
The website can be inked to social media platforms, tracking and tracing software, to e-mail software like MailChimp, to actual weatherforcasts, to reviews sites and for instance news modules.


== Costs ==
Always keep in mind:
Not to keep you in the blind, an indication of
*[[Photos and videos]]
* Set up fee for 100 rooms will be something like € 3.000,- (once)
*[[Copyright]]
* Subscription fee € 200,- a months
* Extra elements: most of them once time costs only. Indication: € 250,- per module.  <br><br>


''Thank to [https://www.becurious.com/en/index.html  Becurious] for this information.''
Of course, if you are a professional company, you need a professional website, linked to your CRS, to your [[PMS]] and connecting your database to partner via API's.  


<hr>
''→ GO! [[#top|Top of this page]]''
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
<center><small>''Emerald Forest Hotel'' offer an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>
| Run your own hotel in this management simulation.</small></center>

Latest revision as of 15:16, 10 September 2023

→ Go! Category:Info pages


Importance of websites

You have seen the website the hotel has right now: current website Emerald Forest Hotel. The Bergman family never paid that much attention to any digital tool. So the website is very weak and doesn't live up to the expectations of customers. Another thing is, because of the old-fashioned way the website is built and the lack of updating, the indexing by search engines is bad. This means, being found by potential customers via search engines is getting harder.

Potential partners in distribution might scrape the website for content, prices etc. especially verticals like

The current website of the hotel is just not suitable for scraping or anything else. A new one, in combination with a well-organized system of distribution, is badly needed. The best thing to cooperate would be

  • work with an API (or widget) and verticals
  • work with an API (or widget) and affiliates
  • get the website scraped
  • cooperate in GDS like Amadeus, Worldspan, Sabre, Galileo or Apollo.
  • work with an international Hotel Reservation System (the hotel doesn't until now) which makes is also much easier to work with a Hotel Website Bookings engine.

Probably, to become more professional and open to other bookings systems, you would need a combination of these things: techniques and partners-brands.

New website

If you were to quickly build a website for a company, you would use a template. Sites offering these services, even for free are:

Always keep in mind:

Of course, if you are a professional company, you need a professional website, linked to your CRS, to your PMS and connecting your database to partner via API's.

→ GO! Top of this page

Emerald Forest Hotel offer an emerald hotel experience! | Run your own hotel in this management simulation.
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