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== Welcome to market research agency "Top Research"! ==__NOEDITSECTION__ | == Welcome to market research agency "Top Research"! ==__NOEDITSECTION__ | ||
We are market research agency "Top Research". We would like to introduce our company to you. We have a long history of research in the hospitality and leisure industry, which goes back to the | We are market research agency "Top Research". We would like to introduce our company to you. We have a long history of research in the hospitality and leisure industry, which goes back to the 1980's. For nearly five decades, we have worked for all of the major hotel-chains and parks. For instance [http://www.accorhotels.com Accor], [http://www.marriott.com Marriot Hotels], Hilton Hotels & Resorts, Disney, [http://www.pv-holidays.com Pierre & Vacances], Roompot and Six Flags. <br> | ||
Over the years we have specialized in hotels and the bungalow market. We are proud to say we are the ''number 1'' in these fields with outstanding market intelligence in the field of customer | Over the years we have specialized in hotels and the bungalow market. We are proud to say we are the ''number 1'' in these fields with outstanding market intelligence in the field of customer behaviour, social engagement, customer satisfaction and benchmarks. | ||
[[Image: Top_research_logo_small.jpg|center| | [[Image: Top_research_logo_small.jpg|center|180px]] | ||
== We offer you... ==__NOEDITSECTION__ | == We offer you... ==__NOEDITSECTION__ | ||
Right now we are preparing our offers for you. Each year we can bring you interesting market analysis of the year past. This information comes in different sizes and at different prices. Our research and calculations are trustworthy and reliable: it will help you in assessing your decisions for the next year or years. The information will be visible on your private [[Team | Right now we are preparing our offers for you. Each year we can bring you interesting market analysis of the year past. This information comes in different sizes and at different prices. Our research and calculations are trustworthy and reliable: it will help you in assessing your decisions for the next year or years. The information will be visible on your private [[Team File]] at the end of each year. So in any operational year, you can decide to buy the market information which will then be delivered to you at the end of that year. This choice to buy the market analysis from Top Research is one of the [[Year 1-2-3-4|year 1-2-3-4 decisions]] your team has to make every year. | ||
Good information is invaluable, if you know more than your competitors, for instance about market developments, demand, prices or anything else, you have an important weapon to outsmart the competition. You can, of course, also take decisions without our information. It | Good information is invaluable, if you know more than your competitors, for instance about market developments, demand, prices or anything else, you have an important weapon to outsmart the competition. You can, of course, also take decisions without our information. It may be cheaper, initially. But is it cheaper in the long-run, and is it really the smartest thing to do? The choice is up to you! | ||
You are free to decide to which extent you want to purchase market information from our company. Depending on the need that exists, you may choose one of our packages. The information bought is to be found on your management report after each year and is available via your secret Team File link. This is only visible to you! | |||
You are free to decide to which extent you want to purchase market information from our company. Depending on the need that exists, you may | |||
== The two different market information packages ==__NOEDITSECTION__ | == The two different market information packages ==__NOEDITSECTION__ | ||
The two packages you can | The two packages you can choose from will lead to the information paid for appearing on your results tab of your Team File sheet. If packages are not bought the text ''not bought'' will appear. The offered packages are: | ||
:* Annual analysis: Small package (cost € 25.000 per year)<br> | :* Annual analysis: the 'S', Small package (cost € 25.000 per year)<br> | ||
::Contents: an overview of the average prices (minimum and maximum) on weekdays and weekends as well as banqueting prices. | ::Contents: an overview of the average prices (minimum and maximum) on weekdays and weekends as well as banqueting prices. <br> | ||
If you don't buy this NOT BOUGHT will appear on your result tab. | |||
:* Annual analysis: Large package (cost € | :* Annual analysis: the 'L', Large package (cost € 50.000 per year)<br> | ||
::Contents: same as the above PLUS the average costs made for all seven (other) decisions in the total of the market. | ::Contents: same as the above PLUS the average costs made for all seven (other) decisions in the total of the market. <br> | ||
If you don't buy this NOT BOUGHT will appear on your result tab. | |||
You should select your package each year. It is strictly forbidden to share this information; if caught you will be fined for infringing the copyrights of Top Research. | |||
This part of your tab results will look something like this: this specific Team has chosen: | |||
* Year 0: as you take over, all your city competitors have the same history. | |||
* Year 1, this hotel bought the 'L', Large package. Information on average prices and on average costs made by all the competitors. | |||
* Year 2, this hotel bought the 'S', Small package. Only information on average prices, so the 'L' package indicated as 'not bought'. | |||
* Year 3, this hotel bought no information at all. | |||
[[Image:New results_on_top_research_2021.jpg|thumb|650px|center| <center>''Example of what information op Top Research looks like in your Team File, tab Results, from row 83.''</center>]]<br> | |||
[[Image: | |||
There is a separate page on [[market research]] giving some more information on this. | There is a separate page on [[market research]] giving some more information on this. | ||
== | == Copyrights == __NOEDITSECTION__ | ||
We kindly remind you that all information is confidential and produced | We kindly remind you that all information is confidential and produced by our company only. Spreading this information to any other party in the market is counter-productive to your company and is also an infringement of our [[copyright]]s. By buying our product you automatically accept our terms of delivery. | ||
<br><hr> | <br><hr> | ||
''→ GO! [[#top|Top of this page]]'' | ''→ GO! [[#top|Top of this page]]'' | ||
| Line 40: | Line 41: | ||
<!--- | <!--- | ||
* Free market development forecast | * Free market development forecast | ||
Free forecast of what the market situation is going to be in the year to come. This information of course is new very year and every game. This information is on how markets most likely will develop. So this information <u>looks ahead</u>. It holds specialized information with forecasts and trends. Nobody in the | Free forecast of what the market situation is going to be in the year to come. This information, of course, is new very year and every game. This information is on how markets most likely will develop. So this information <u>looks ahead</u>. It holds specialized information with forecasts and trends. Nobody in the hotel market wants to miss out on this information! We are hardly ever wrong...<br> | ||
- [[Top Research forecast year 1]] <br> | - [[Top Research forecast year 1]] <br> | ||
| Line 48: | Line 49: | ||
* Paid market information on benchmarks after each year | * Paid market information on benchmarks after each year | ||
Paid market information on benchmarks is available <u>after</u> each year <u>if you pay for them</u>. You should, when making your decisions, chose for this option each year and pay for it. Of course, being Top Research, we strongly | Paid market information on benchmarks is available <u>after</u> each year <u>if you pay for them</u>. You should, when making your decisions, chose for this option each year and pay for it. Of course, being Top Research, we strongly advise you to do so. | ||
This information comes in three package-sizes: small, medium and large. This information will be stated on your private | This information comes in three package-sizes: small, medium and large. This information will be stated on your private management report in your Team File, as soon as it is available. | ||
This information is always | This information is always analysing <u>the past year</u> and, package L, a prediction! If you do not pay for this, there will only be question-marks in this section. Any year you are free to make your decision on to order one of the packages. Using our figures will give you a better picture on how your competitors act and you can use this on making your decisions in the next year. | ||
Any year you are free to make your decision on to order one of the packages. Using our figures will give you a better picture on how your competitors act and you can use this on making your decisions in the next year. | |||
---> | ---> | ||
Latest revision as of 14:20, 5 April 2021
→ Go! Category:Info pages
Welcome to market research agency "Top Research"!
We are market research agency "Top Research". We would like to introduce our company to you. We have a long history of research in the hospitality and leisure industry, which goes back to the 1980's. For nearly five decades, we have worked for all of the major hotel-chains and parks. For instance Accor, Marriot Hotels, Hilton Hotels & Resorts, Disney, Pierre & Vacances, Roompot and Six Flags.
Over the years we have specialized in hotels and the bungalow market. We are proud to say we are the number 1 in these fields with outstanding market intelligence in the field of customer behaviour, social engagement, customer satisfaction and benchmarks.
We offer you...
Right now we are preparing our offers for you. Each year we can bring you interesting market analysis of the year past. This information comes in different sizes and at different prices. Our research and calculations are trustworthy and reliable: it will help you in assessing your decisions for the next year or years. The information will be visible on your private Team File at the end of each year. So in any operational year, you can decide to buy the market information which will then be delivered to you at the end of that year. This choice to buy the market analysis from Top Research is one of the year 1-2-3-4 decisions your team has to make every year.
Good information is invaluable, if you know more than your competitors, for instance about market developments, demand, prices or anything else, you have an important weapon to outsmart the competition. You can, of course, also take decisions without our information. It may be cheaper, initially. But is it cheaper in the long-run, and is it really the smartest thing to do? The choice is up to you!
You are free to decide to which extent you want to purchase market information from our company. Depending on the need that exists, you may choose one of our packages. The information bought is to be found on your management report after each year and is available via your secret Team File link. This is only visible to you!
The two different market information packages
The two packages you can choose from will lead to the information paid for appearing on your results tab of your Team File sheet. If packages are not bought the text not bought will appear. The offered packages are:
- Annual analysis: the 'S', Small package (cost € 25.000 per year)
- Contents: an overview of the average prices (minimum and maximum) on weekdays and weekends as well as banqueting prices.
- Annual analysis: the 'S', Small package (cost € 25.000 per year)
If you don't buy this NOT BOUGHT will appear on your result tab.
- Annual analysis: the 'L', Large package (cost € 50.000 per year)
- Contents: same as the above PLUS the average costs made for all seven (other) decisions in the total of the market.
- Annual analysis: the 'L', Large package (cost € 50.000 per year)
If you don't buy this NOT BOUGHT will appear on your result tab. You should select your package each year. It is strictly forbidden to share this information; if caught you will be fined for infringing the copyrights of Top Research. This part of your tab results will look something like this: this specific Team has chosen:
- Year 0: as you take over, all your city competitors have the same history.
- Year 1, this hotel bought the 'L', Large package. Information on average prices and on average costs made by all the competitors.
- Year 2, this hotel bought the 'S', Small package. Only information on average prices, so the 'L' package indicated as 'not bought'.
- Year 3, this hotel bought no information at all.
There is a separate page on market research giving some more information on this.
Copyrights
We kindly remind you that all information is confidential and produced by our company only. Spreading this information to any other party in the market is counter-productive to your company and is also an infringement of our copyrights. By buying our product you automatically accept our terms of delivery.
→ GO! Top of this page
