Logo: Difference between revisions
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A logo is strongly linked to your general strategy and especially to your corporate identity and should appeal to your [[target group|target groups]] as well as to your [[stakeholder|stakeholders]]. | A logo is strongly linked to your general strategy and especially to your corporate identity and should appeal to your [[target group|target groups]] as well as to your [[stakeholder|stakeholders]]. | ||
There are some issues to be covered on intellectual property (so copyright): be careful in just using an image out of a cartoon, a movie etc. | There are some issues to be covered on intellectual property (so copyright): be careful in just using an image out of a cartoon, a movie etc. | ||
You can check Google (reverse) image search by using Google search, then chose images and click on the camera next to the search box. You now can upload a logo and just get an idea of how often a picture similar to yours is used and by whom.<br> | You can check Google (reverse) image search by using Google search, then chose images and click on the camera next to the search box. You now can upload a logo and just get an idea of how often a picture similar to yours is used and by whom. On this platform we also have a page on [[Free images]] and [[Shrinking pictures]].<br><br> | ||
<center> [[Image:02DE-B09-hotellogo.jpg|300px]]] [[Image:04LV-B10-hotellogo.jpg|300px]]</center><br> | <center> [[Image:02DE-B09-hotellogo.jpg|300px]]] [[Image:04LV-B10-hotellogo.jpg|300px]]</center><br> | ||
Check for sites like [http://mashable.com/2014/04/30/logo-design-tips/ Mashable] or [http://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221 Creativebloq] for tips on logos. You can have a look at [[ | Check for sites like [http://mashable.com/2014/04/30/logo-design-tips/ Mashable] or [http://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221 Creativebloq] for tips on logos. Or use AI in a responsible way. You can have a look at [[All finished Games]] to see all the logo's used so far by other teams. <br> | ||
Think of basic things like: | Think of basic things like: | ||
* Does the logo reflect what your business stands for? | * Does the logo reflect what your business stands for? | ||
* | * Does it show, without explanation and text, what your company does? | ||
* What do people associate it with? | * What do people associate it with? | ||
* What does | * What does it mean in other cultures-languages? | ||
* Do you incorporate your hotel name or not? | * Do you incorporate your hotel name or not? | ||
* Do you incorporate your slogan or not? | * Do you incorporate your slogan or not? | ||
* Is it not too complicated in print, on a small screen | * Is it not too complicated in print, on a small screen e.g.? | ||
<br> | <br> | ||
If you are not handy in graphical things, you can use websites like [https://www.freelogoservices.com/ Free logo service]: a new logo in a few minutes. The most important thing of all: your logo is a strategic decision, so think over especially what you think is needed and why. <br> | If you are not handy in graphical things, you can use websites like [https://www.freelogoservices.com/ Free logo service]: a new logo in a few minutes. The most important thing of all: your logo is a strategic decision, so think over especially what you think is needed and why. <br> | ||
<center> [[Image:06NL-C01-hotellogo.jpg|300px | <center> [[Image:06NL-C01-hotellogo.jpg|300px]] [[Image:07EE-A07-hotellogo.jpg|300px]]</center><br> | ||
In the file [[Copyright]] you can find a number of sites offering free music, photo's and pictures that can be of use. | In the file [[Copyright]] you can find a number of sites offering free music, photo's and pictures that can be of use. | ||
| Line 26: | Line 26: | ||
<br><hr> | <br><hr> | ||
''→ GO! [[#top|Top of this page]]'' | ''→ GO! [[#top|Top of this page]]'' | ||
<center><small>''Emerald Forest Hotel'' | <center><small>''Emerald Forest Hotel'' offer an <font color="green">'''emerald''' </font color="green">hotel experience! | ||
| Run your own hotel in this management simulation.</small></center> | | Run your own hotel in this management simulation.</small></center> | ||
Latest revision as of 15:22, 15 September 2024
What is a good logo?
Choosing a logo is a strategic decision: this is not something you can change overnight. So think carefully about this choice.
A logo is strongly linked to your general strategy and especially to your corporate identity and should appeal to your target groups as well as to your stakeholders.
There are some issues to be covered on intellectual property (so copyright): be careful in just using an image out of a cartoon, a movie etc.
You can check Google (reverse) image search by using Google search, then chose images and click on the camera next to the search box. You now can upload a logo and just get an idea of how often a picture similar to yours is used and by whom. On this platform we also have a page on Free images and Shrinking pictures.
] 
Check for sites like Mashable or Creativebloq for tips on logos. Or use AI in a responsible way. You can have a look at All finished Games to see all the logo's used so far by other teams.
Think of basic things like:
- Does the logo reflect what your business stands for?
- Does it show, without explanation and text, what your company does?
- What do people associate it with?
- What does it mean in other cultures-languages?
- Do you incorporate your hotel name or not?
- Do you incorporate your slogan or not?
- Is it not too complicated in print, on a small screen e.g.?
If you are not handy in graphical things, you can use websites like Free logo service: a new logo in a few minutes. The most important thing of all: your logo is a strategic decision, so think over especially what you think is needed and why.
In the file Copyright you can find a number of sites offering free music, photo's and pictures that can be of use.
→ GO! Top of this page
