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[[Category:Hotel info]]__NOTOC__ __NOEDITSECTION__
{{General header}}
''→ Go! [[:Category:Hotel info]]''<br>
== Importance of websites ==
You have seen the website the hotel has right now: [http://www.emeraldforesthotel.com current website Emerald Forest Hotel]. The Bergman family never paid that much attention to any digital tool. So the website is very weak and doesn't live up to the expectations of customers. Another thing is, because of the old-fashioned way the website is built and the lack of updating, the indexing by search engines is bad. This means, being found by potential customers via search engines is getting harder.  <br>


== Importance of websites ==
Potential partners in [[distribution]] might [http://www.hongkiat.com/blog/web-scraping-tools/ scrape] the website for content, prices etc. especially [http://www.investopedia.com/terms/v/verticalmarket.asp verticals] like  
You have seen the website the hotel has right now: [http://www.emeraldforesthotel.com current website Emerald Forest Hotel]. The family Bergman never paid that much attention to any digital tool. So the website is okay, but nothing special. <br>
As you take over and change the concept, you will have to make one yourself matching the new concept. <br>
You do need a good-looking, affordable website; any hotel just can't do without. Hotel websites will be [http://www.hongkiat.com/blog/web-scraping-tools/ scraped] for content, prices etc. by [http://www.investopedia.com/terms/v/verticalmarket.asp verticals] like  
* [https://www.booking.com/ Booking.com]
* [https://www.booking.com/ Booking.com]
* [https://www.agoda.com/ Agoda.com]
* [https://www.agoda.com/ Agoda.com]
* [https://www.expedia.com Expedia.com]  
* [https://www.expedia.com Expedia.com]  
* [https://uk.hotels.com/ Hotels.com] <br><br>
* [https://uk.hotels.com/ Hotels.com] <br>
 
The current website of the hotel is just not suitable for scraping or anything else. A new one, in combination with a well-organized system of distribution, is badly needed. The best thing to cooperate would be
Most websites consist of a template, which is configured so that it is tailored to suit your hotel by introducing your corporate identity elements, like your logo, color schemes, fonts, images and textual content. This allows us to design full-featured and affordable responsive websites quickly and efficiently. <br>
* work with an API (or widget) and verticals
Availability, real-time booking upgrades - self-service are elements which are very much needed as well. So in integration with the CRS (central reservation system) of your hotel in inevitable.
* work with an API (or widget) and affiliates
 
* get the website scraped
==Free website hosting == __NOEDITSECTION__
* cooperate in [https://www.siteminder.com/r/global-distribution-system/ GDS] like Amadeus, Worldspan, Sabre, Galileo or Apollo.  
As for now, start off with one of the free websites underneath. Make sure all your social media and website are interlinked in a logical way. And be consistent in the way you present your hotel. <br>
* work with an international [https://www.softwareadvice.com/hotel-management/reservation-comparison/ Hotel Reservation System] (the hotel doesn't until now) which makes is also much easier to work with a Hotel Website Bookings engine.
The majority of websites by now is made in templates from WordPress. Building in additional elements, a good link to your CRS etc. is much more complicated and you do not have to do that right now :-). For now, do not worry too much about technical issues with your possible affiliates or re-sellers. In your decisions come back to this, but in the technics, you do not have to take this into account. <br>
Probably, to become more professional and open to other bookings systems, you would need a combination of these things: techniques and partners-brands. <br><br>
Working with an adjusted template is fine for your hotel, so here some tips to make free websites in an easy way:
* http://nl.wix.com/
* http://www.webnode.nl/
* http://www.jouwweb.nl/
* or any other website offering these services. <br><br>
 
Take care of the IP rights of the material you are using.
On the page [[Photos_and_videos]] you will find some free materials to use. Any content on the Emerald Forest Hotel is available under Creative Commons, so you can use it. On the [https://www.flickr.com/photos/79317761@N02/albums Flickr account Emerald Forest Hotel] there is over 4.000 pictures available. But always be aware of [[Copyright|Copyright, or better IP, intellectual property]]
 
== Elements to take care of ==
If you do want to make the site more professional, here is a number of elements:
* Responsive technology optimized for the website used on different devices;
* Seamless integration of booking engine and book now buttons on room type overview;
* Language navigation and automatic language detection and forwarding;
* Unlimited landing pages;
* proper linking and SEO optimization;
* Room type overview with images and description per room type;
* Image gallery;
* Google maps on location page with dynamic route description;
* Integration social media icons;
* Language modules;
* Google Analytics integration with e-commerce tracking. <br>
A professional partner like [https://www.becurious.com/en/index.html  Becurious] would be a partner to talk to and to have your website build and hosted.
 
== Services ==
The construction of costs on the website depends of course on many elements. The most important ones:
 
* Set up fee
In fact the costs for the building of the website. Most important elements: adjustment of a template to the identity of the hotel, configuration of the Hotel CMS, integration of booking engine of choice, assistance with the loading of the initial website content, the configuration of Search Engine Optimization settings and the launch of the website according to the launch check-list.


* Subscription fee
== New website ==
The subscription fee will include hosting of your website on a secured server (including security updates and patches,
If you were to quickly build a website for a company, you would use a template. Sites offering these services, even for free are:
back-up and monitoring systems), license for the use of a Hotel Content Management System and other software and support. <br>
*[https://www.websitetooltester.com/en/blog/best-free-website-builders/ Overview best free website builders]
A service performance level arrangement (SLA) can also be made as well as a tailor-made backup system.
*[https://www.wix.com/ Wix, building a website for free Wix]
*[https://wordpress.com/start/user/en?ref=logged-out-homepage-lp Building a website for free WordPress]
*[https://www.free-css.com/free-css-templates Free CSS templates for websites]


* Extra elements
Always keep in mind:
The website can be linked to social media platforms, tracking and tracing software, to e-mail software like MailChimp, to actual weather forecasts, to reviews sites, and for instance news modules.
*[[Photos and videos]]
*[[Copyright]]


== Costs ==
Of course, if you are a professional company, you need a professional website, linked to your CRS, to your [[PMS]] and connecting your database to partner via API's.  
Not to keep you in the blind, an indication of
* Set up fee for 100 rooms will be something like € 5,000 (once)
* Set up fee for 100 rooms with integrated booking system more like € 10,000
* Contract fee hosting € 200,- a months
* Extra elements: most of them once time costs only. Indication: € 250,- per module. <br><br>


''Thank to [https://www.becurious.com/en/index.html  Becurious] for this information.''
<hr>
<hr>
''→ GO! [[#top|Top of this page]]''
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
<center><small>''Emerald Forest Hotel'' offer an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>
| Run your own hotel in this management simulation.</small></center>

Latest revision as of 15:16, 10 September 2023

→ Go! Category:Info pages


Importance of websites

You have seen the website the hotel has right now: current website Emerald Forest Hotel. The Bergman family never paid that much attention to any digital tool. So the website is very weak and doesn't live up to the expectations of customers. Another thing is, because of the old-fashioned way the website is built and the lack of updating, the indexing by search engines is bad. This means, being found by potential customers via search engines is getting harder.

Potential partners in distribution might scrape the website for content, prices etc. especially verticals like

The current website of the hotel is just not suitable for scraping or anything else. A new one, in combination with a well-organized system of distribution, is badly needed. The best thing to cooperate would be

  • work with an API (or widget) and verticals
  • work with an API (or widget) and affiliates
  • get the website scraped
  • cooperate in GDS like Amadeus, Worldspan, Sabre, Galileo or Apollo.
  • work with an international Hotel Reservation System (the hotel doesn't until now) which makes is also much easier to work with a Hotel Website Bookings engine.

Probably, to become more professional and open to other bookings systems, you would need a combination of these things: techniques and partners-brands.

New website

If you were to quickly build a website for a company, you would use a template. Sites offering these services, even for free are:

Always keep in mind:

Of course, if you are a professional company, you need a professional website, linked to your CRS, to your PMS and connecting your database to partner via API's.

→ GO! Top of this page

Emerald Forest Hotel offer an emerald hotel experience! | Run your own hotel in this management simulation.
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