42NL Year 3 Creativity assignment: Difference between revisions

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{{42NL header general}}
{{42NL header general}}
== Name of assignment ==
== Name of assignment ==
Building a website for your hotel.
New looks of hotel rooms.  


== Situation ==
== Situation ==
The [https://www.emeraldforesthotel.com/site/ website EmeraldForestHotel.com is old-fashioned], and upgrading it is not an option. So you make a new one from scratch.
The hotel currently has two types of [[rooms]], the renovated rooms and the non-renovated [[rooms]].The [[Bergman family]] has been very reluctant to invest. A nice [[profit]] reserve has been built up in recent years; liquidity is not a problem either. Now, with a new strategy, the time has come to put things into action.
The influence of [[Distribution|the large booking platforms]] is enormous, but you still have to have a good functioning website.  


== Goal ==
== Goal ==
Making a [[website]] for your hotel, matching it with the strategy of your hotel, and having the 'basic features' a hotel website needs. Your website:
The newly decorated rooms should contribute to the new image and the new strategy. Customers should have a good feeling and appreciate the changes. In the end the freshly renovated rooms should contribute to higher customer satisfaction, more guests retention and overall a higher [[occupancy rate]] at an attractive price. The owner [[Christina Bergman]] and [[Jill Jandal]] indicate that this probably will be a major investment: the maximum yearly investment is € 900,000 (automatically depreciated, check [[decisions]]). In your plan, you could describe spreading the investment over a number of year. Or, planning the maximum this year and more in the years to come.
* should keep your direct bookings going
* is relevant to your SEO-positioning
* is important for your findability in search
* is important for the trust of potential customers.  
The site should reflect, of course, what your hotel stands for.  


== Task, deliverable ==
== Task, deliverable ==
You are allowed to use a template (Wix, Wordpress, Myshop, etc.) as long as you adapt it to your hotel.  
* Make a plan, especially on the looks and feel of the redecorated rooms. It should be in line with the news strategy, the maximum [[investments]] per year give you an indication of the possibilities. Do not provide too much details on materials you need: but do make explicit cost groups for specific items or renovations. Give no details for amounts smaller than 500 euro. Always keep in mind and make clear how many rooms you are talking about.  
Make it as realistic as possible and be sure it is visible 'live' and without restrictions. <br>
* Include in your plan to the major decisions; and think of a plan of execution: the number of rooms, what will the upgrading entail exactly? Will all the rooms be alike?
Focus more on content and house-style and menu-structure, rather than on technique. Beware of IP rights!
* Make a mood board which shows the planned hotel renovations.
* Make the link to your corporate identity, image and usefulness to the clients.  


== Assessed elements ==
== Assessed elements ==
* Is the website 'live' and working?
* Is the renovation creative and in line with the strategy?
* Does it have the right link to the corporate identity?
* Is it in line with the house style?
* Is it creative?
* Is there a clear plan on the execution, which rooms will be renovated when?
* Does it have most elements a hotel website needs to have?
* Is the additional value to the customer clear?
* Are all elements depicted, things the hotel really offers?
* Is the visualization clear?
* Are all the sources accounted for?
 
== Handing in ==
You visualize your plan with a few posters, a model work or whatever method your choose. You do so in a designated room. The coaches will come by, look at your visualization and ask you questions related to that: on the investments, link to your strategy, the additional value to customers e.g.


== Additional information ==
== Additional information ==
*[[Website]]
* [[Rooms]]
*[https://www.websitetooltester.com/en/blog/best-free-website-builders/ Overview best free website builders]
* [[Net profit]]
*[https://www.wix.com/ Wix, building a website for free Wix]
* [[Investments]]
*[https://wordpress.com/start/user/en?ref=logged-out-homepage-lp Building a website for free WordPress]
* [https://roomed.nl/online-moodboard-maken-gratis/ Making a Moodboard (Dutch)]
*[[Photos and videos]]
* [https://assetsamerica.com/hotel-renovation-costs-companies/ Renovation costs]
*[[Copyright]]
*[https://www.free-css.com/free-css-templates Free CSS templates for websites]


<br><hr>
<br><hr>

Latest revision as of 09:20, 29 March 2022

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Name of assignment

New looks of hotel rooms.

Situation

The hotel currently has two types of rooms, the renovated rooms and the non-renovated rooms.The Bergman family has been very reluctant to invest. A nice profit reserve has been built up in recent years; liquidity is not a problem either. Now, with a new strategy, the time has come to put things into action.

Goal

The newly decorated rooms should contribute to the new image and the new strategy. Customers should have a good feeling and appreciate the changes. In the end the freshly renovated rooms should contribute to higher customer satisfaction, more guests retention and overall a higher occupancy rate at an attractive price. The owner Christina Bergman and Jill Jandal indicate that this probably will be a major investment: the maximum yearly investment is € 900,000 (automatically depreciated, check decisions). In your plan, you could describe spreading the investment over a number of year. Or, planning the maximum this year and more in the years to come.

Task, deliverable

  • Make a plan, especially on the looks and feel of the redecorated rooms. It should be in line with the news strategy, the maximum investments per year give you an indication of the possibilities. Do not provide too much details on materials you need: but do make explicit cost groups for specific items or renovations. Give no details for amounts smaller than 500 euro. Always keep in mind and make clear how many rooms you are talking about.
  • Include in your plan to the major decisions; and think of a plan of execution: the number of rooms, what will the upgrading entail exactly? Will all the rooms be alike?
  • Make a mood board which shows the planned hotel renovations.
  • Make the link to your corporate identity, image and usefulness to the clients.

Assessed elements

  • Is the renovation creative and in line with the strategy?
  • Is it in line with the house style?
  • Is there a clear plan on the execution, which rooms will be renovated when?
  • Is the additional value to the customer clear?
  • Is the visualization clear?

Handing in

You visualize your plan with a few posters, a model work or whatever method your choose. You do so in a designated room. The coaches will come by, look at your visualization and ask you questions related to that: on the investments, link to your strategy, the additional value to customers e.g.

Additional information



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