42NL Year 1 Business assignment

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Decisions on prices and costs year 1

Check the page Year 1-2-3-4. During the years you have to take a number of decisions

• On prices (five decisions)
• On costs to be made (five other decisions)

Situation

To get a grip on the situation you need to make to make an

• internal analyses: so check on this platform hat the hotel is like at the moment
• external analyses, he Netherlands is your home market, so look for 'real' data and information on the hospitality market.

Combine the two into a SWOT analysis.

Use this information to make your first years decisions.
On the page operating review you can see how the Emerald Forest has been managed in the past. You take over the hotel and have already chosen a new strategy. Now you choose the prices (five of them) which will bring revenues and the costs you are going to make on five specific choices. All choices and boundaries are explained on the page Year 1-2-3-4 decisions. You will make all these decisions now for this year. After having seen

• The results in your operating review of the year passed (history)
• Read the info on this platform
• Making your plans and calculations

Your Team makes new decisions regarding Year 1 in your Team File.

Tab year 1-2-3-4 in your Team File. Just an example of the 5 decisions on prices. The same goes for decisions on costs. The 'active' year will be 'yellow', a year which has passed will be grayed-out. Mouse over in row B gives you more info on the decision. You will also get an alert if the input is not okay. Be sure to explain in depth, with sources! and arguments and preferably calculations.

Goal

Making decisions that fit-in with your new strategy and which will keep the Bergman's, as well as the customer satisfied. Regarding the costs: all of the five cost groups have not been used in the history: all of these costs will be additional to the existing fixed and variable costs. Be careful to have a balance between the total of the (new) costs, the prices and your strategy. In the end, the idea is that you keep the profit on the level that the hotel used to have or make it go up.

Task, deliverable

Upload your external and internal analyses and swot, in one document somewhere in the cloud.
Fill out all of the ten decisions in your Team File.
The most important thing is the arguments you give in your Team File, underneath every decision. Why did you choose them? Try to find benchmarks, put URL or links in, make basic calculations, try to predict the outcome of your decisions.
Especially looking at the costs: these are going to be additional:

• Exactly what are you going to spend the money on? and,
• What do you think it will bring your hotel? Be concrete, also calculate.

This is the first year, so you just have the history and explanations on this platform to look at.

Assessed elements

• Are the internal and external analyses acceptable?
• Are all choices made and within the boundaries set?
• Is there a clear link to the SWOT?
• Is there a link to what happened in the history?
• Are the arguments valid?
• Is it clear what the costs are spent on exactly?
• Are there basic calculations done to show the effect of the choices at each choice?

Handing in

Upload your SWOT (max 5 pages) somewhere in the cloud: be sure it is public and accessabel via a link. Put this link in cell D47 of year 1.
All the other prices, costs and explanations: you work in the cloud in your Team File. No need to save, this is done automatically. Just be sure it is ready, well before the deadline.

Additional information

• Demo Team File of a finished Game. Each competition is a bit different, but it will give you an idea of what a filled out Team File might look like
• History
• Year 1-2-3-4 Decisions
• Operating review
• Info on a SWOT
• Hotel Trends
• Very interesting site with loads of information on hospitality and hotels: HTrends

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