40NL Creativity assignment year 0: Difference between revisions
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== | == The post pandemic recovery plan == | ||
In your Business assignment, you have to make many decisions on the strategy of your hotel. Now, in this assignment, you are going to formulate a | In your Business assignment year 0 (Preparations), you have to make many decisions on the strategy of your hotel. Now, in this Creativity assignment year 0, you are going to formulate a ''Covid19 recovery plan'' for the next 12 months. How will your hotel adapt, as governments relax the current measures, and the world will hopefully return to a new ‘normal’? | ||
== Situation == | == Situation == | ||
Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. | Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. As more and more people get vaccinated, governments are issuing “Re-Opening” plans, in which they communicate how they intend to relax the current measures over time. This poses managerial questions such as, but not necessarily limited to the following: | ||
* How would you welcome | * How does it affect your hospitality product? | ||
* What type of security and safety can you offer? | * How would you welcome, as the country opens up again, your guests? | ||
* How would you communicate this | * What type of security and safety can you offer? | ||
* How would you communicate this? | |||
* (How) can you turn this into a USP? | * (How) can you turn this into a USP? | ||
''Do not go overboard in researching specific countries’ regulations; Amstelburg, Budano and Copenstadt could be in any country and hotel guests could come from anywhere. Keep a bird’s-eye view. '' | |||
== Goal == | == Goal == | ||
Define the | Define the post-pandemic recovery plan for your hotel, in line with your strategy and service level. Describe the consequences for your operations and communication. | ||
== Task, deliverable == | == Task, deliverable == | ||
Check the internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. Based on your investigation, design a | Task, deliverable | ||
* Overview of inspirational best practices outside your hotel | Check the internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. Based on your investigation, design a recovery plan that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the implications of said plan. | ||
* | * Overview of inspirational best practices outside your hotel | ||
* | * Based on this and other sources: present the 3 main topics of your plan. | ||
* Write a short (max 1 page) instruction memo to all employees. What do you expect from them, what not? What do they need to know? | |||
== Assessed elements == | == Assessed elements == | ||
* How well | * How well does the plan define the ‘new normal’ and the likely re-opening route? | ||
* | * Does the plan comply with the new normal? | ||
* How well does the | * How well does the plan tie in with the new strategy? | ||
* | * Is the plan likely to be understood and executed by employees? | ||
* | * Are ethics and international cultural differences taken into consideration? | ||
== Handing in == | == Handing in == | ||
Hand in your material by uploading it in the right | Hand in your material by uploading it in the right folder in the Capstone Course in LMS | ||
* Be careful to write your own material: plagiarism check | * Be careful to write your own material: plagiarism check | ||
* Be | * Be in time! | ||
== Additional information == | == Additional information == | ||
* | * [[Corona]] | ||
* | * [https://www.hospitalitynet.org/ Hospitality Net (Hospitality Industry News] | ||
* | * [https://www.youtube.com/watch?v=mvWa2UCCKno Post-covid customer behaviors in the Hospitality Industry] | ||
* [https://www.youtube.com/watch?v=qBbNJktpTQA Here is how hotel could change in post-coronavirus world] | |||
* [https://www.youtube.com/watch?v=gjA1rUedXg4 Hospitality Talks: When will Travel rebound?] | |||
* [https://www.youtube.com/watch?v=Bpmzz4Ojbkk Link think-tank for the Hospitality Industry] | |||
* [https://str.com/data-insights-blog/coronavirus-hotel-industry-data-news COVID-19: Hotel Industry Impact & Recovery] | |||
* [https://www.youtube.com/watch?v=zLwbwfCPzj4 Last April 2020 Covid at Postillion Hotels] | |||
<br><hr> | <br><hr> | ||
Latest revision as of 14:21, 18 August 2021
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The post pandemic recovery plan
In your Business assignment year 0 (Preparations), you have to make many decisions on the strategy of your hotel. Now, in this Creativity assignment year 0, you are going to formulate a Covid19 recovery plan for the next 12 months. How will your hotel adapt, as governments relax the current measures, and the world will hopefully return to a new ‘normal’?
Situation
Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. As more and more people get vaccinated, governments are issuing “Re-Opening” plans, in which they communicate how they intend to relax the current measures over time. This poses managerial questions such as, but not necessarily limited to the following:
- How does it affect your hospitality product?
- How would you welcome, as the country opens up again, your guests?
- What type of security and safety can you offer?
- How would you communicate this?
- (How) can you turn this into a USP?
Do not go overboard in researching specific countries’ regulations; Amstelburg, Budano and Copenstadt could be in any country and hotel guests could come from anywhere. Keep a bird’s-eye view.
Goal
Define the post-pandemic recovery plan for your hotel, in line with your strategy and service level. Describe the consequences for your operations and communication.
Task, deliverable
Task, deliverable Check the internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. Based on your investigation, design a recovery plan that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the implications of said plan.
- Overview of inspirational best practices outside your hotel
- Based on this and other sources: present the 3 main topics of your plan.
- Write a short (max 1 page) instruction memo to all employees. What do you expect from them, what not? What do they need to know?
Assessed elements
- How well does the plan define the ‘new normal’ and the likely re-opening route?
- Does the plan comply with the new normal?
- How well does the plan tie in with the new strategy?
- Is the plan likely to be understood and executed by employees?
- Are ethics and international cultural differences taken into consideration?
Handing in
Hand in your material by uploading it in the right folder in the Capstone Course in LMS
- Be careful to write your own material: plagiarism check
- Be in time!
Additional information
- Corona
- Hospitality Net (Hospitality Industry News
- Post-covid customer behaviors in the Hospitality Industry
- Here is how hotel could change in post-coronavirus world
- Hospitality Talks: When will Travel rebound?
- Link think-tank for the Hospitality Industry
- COVID-19: Hotel Industry Impact & Recovery
- Last April 2020 Covid at Postillion Hotels
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