37BE Creativity assignment year 4: Difference between revisions

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{{37BE header general}}  
{{37BE header general}}  
== Name of assignment ==
== Doing a Pitch ==
Taking part in a [https://en.wikipedia.org/wiki/Trade_fair Trade Fair].
You have shown that you can manage a hotel. This news has come to the attention of the EMEA Area President of a renowned international hotel chain. They are looking for a team that can take over the management of a five-star hotel in a major capital city. The task is ambitious, challenging and very rewarding. You are invited to pitch your team. Now!


== Situation ==
== Situation ==
A Trade Fair is a place to directly communicate with the audience: business-to-business or consumers. On a traditional fair, you have a booth.
So far, your efforts have been aimed at promoting, managing and developing your hotel. Now, you are now challenged to pitch and give a transparent and convincing picture of the power of your team. What successes can your team claim? You have probably also made some mistakes along the way; as success usually comes at a price. You might have also learned new insights during the process. You got to know your team members, showing their qualities maybe at times you least expect it. You also got to know yourself a bit better. All in all, your team has gained experience thanks to all efforts, interactions, decisions and creations, while running the hotel. Make sure that your pitch does paint a clear picture of these accomplishments, but don’t hesitate to also show where you have learned from failure and how you have faced difficulties along the road.
Some examples of Trade Fairs are
[http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-berlin/englisch/About_ITB_Berlin/index.html ITB Berlin], [http://www.wtmlondon.com/ WTM in London] or
[http://www.vakantiebeurs.nl/nl-NL/Bezoeker.aspx?sc_lang=en Dutch Tourism Expo]. You can expect a mixed audience of visitors: both press and sector-related professionals, as well as the 'regular' public. Not in 2020 though (Covid). All Trade Fairs are cancelled, but you still would like to reach your goals! This year, the Trade Fair will be organized online and digitally.<br>


== Goal ==
== Goal ==
The Trade Fair has 3 goals: <br>
Create a sales pitch presentation of your team, of minimum 5 maximum 7 minutes: be sure to touch  upon all qualities that you have been able to prove and develop. Also support your pitch with visual support (PowerPoint, Prezi e.g.). Make sure that the pitch and the visual support are well understood even by someone who has never met your team before. If any numbers are mentioned in the presentation, be sure they are also in the 'visual support' and not just spoken out.<br>
1. Presenting your new hotel <br>
The pitch will be performed in your own city MS Teams. The audience will consist of your fellow students, the coaches and staff members, and maybe guests. After the pitch, the jury might ask your team (two) questions, they still have. After all the pitches, the jury will decide on the winning team. The most favourite team will win 100,000,- euro bonus and a creativity point.  
At this fair, you will have to present your company to the press, to the general public, to your competitors and anyone else visiting the fair. <br>


2. Adjusting your strategy<br>
== Tasks and Final deliverable ==
Lister very carefully to reactions, try to get an idea on the plans of your competitors as well. You can slightly adjust your strategy to this. <br>
Prepare the pitch by testing all the technical pitfalls, and keep track of the time during your test! <br>
It should be attractive, original, genuine and convincing. Next to that, also prepare yourselves for a few questions in the q&a, after your pitch. Do remain mindful of IP rights on whatever you create.
Assessed elements
* Does the pitch offer a good insight into the qualities of each individual?
* Does the pitch offer a good insight into the power of the team?
* The pitch should be based on convincing reflective reasoning.
* Is there a creative spark, that draws attention?
* Professional execution; does everything work, and communicate the message well?


3. Creativity<br>
== Handing in ==
Your performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to the success in the Competition on Creativity. <br>
No need to hand in anything: the pitch will be 'live' in MS Teams.<br>
 
The content of the pitch:
You will be informed later about the details of the Trade Fair where you will be participating, and the expected public on the Trade Fair.
* be sure each team member has a role in the pitch
 
* evaluate the performance of your hotel over the years passed
== Task, deliverable ==
* a short explanation of the strategy and, when applicable, adaptions in this strategy
You will use the assigned platform to prepare your 'booth' during the Trade Fair. <br>
* results
And be sure that:
* your proposition amongst competitors
* all (!) team members do have a role
* SWOT
* be sure you have  kind of 'booth'' which takes into account, that people come and go, and visit your digital booth via video-calls
* you will get (random) visitors asking your questions:
 
You promoted your hotel as you would do at a live Trade Fair. So think ahead of the next issues:
* What are your exact goals you had in mind with this presentation?
* How do you stay in contact with the audience afterwards?
* What will, concrete, be the planned follow-up after the Trade fair, what data do you need, how do you get it?
* How could you measure the result of your booth related to the goals in a concrete way?
 
== Assessed elements ==
* Is your presentation creative?
* Is it in line with the strategy?
* Is the message clear, and aiming at the right target group?
* Is there a clear pay-off or call-to-action?
* Are all the sources accounted for?


== Additional information ==
== Additional information ==
* [[Trade Fair]] within the Emerald Forest Hotel competition
* [[IP]]
* Pictures of all Trade Fairs so far: see [https://www.flickr.com/photos/79317761@N02/collections/72157632229203841/ Flickr photos]
* [https://www.indeed.com/career-advice/interviewing/how-to-give-an-elevator-pitch-examples Examples and suggestions elevator pitch]
* Example pictures of Trade Fair 25NL (which was 'live') :
* [https://www.thebalancecareers.com/elevator-speech-examples-and-writing-tips-2061976 Examples elevator speech]
<html><a data-flickr-embed="true"  href="https://www.flickr.com/photos/79317761@N02/albums/72157696002771531" title="Trade Fair 2017 in Breda, Emerald Forest Hotel"><img src="https://c1.staticflickr.com/2/1659/25751765393_337f611594_z.jpg" width="512" height="340" alt="Trade Fair 2013 in Karlsruhe Emerald Forest Hotel"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script></center>
</html>


<br><hr>
<br><hr>  
''→ GO! [[#top|Top of this page]]''
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>
| Run your own hotel in this management simulation.</small></center>

Latest revision as of 18:18, 18 March 2021

→ Go! Game 37BE home | 37BE Assignments and timeline | 37BE All teams with logo

Doing a Pitch

You have shown that you can manage a hotel. This news has come to the attention of the EMEA Area President of a renowned international hotel chain. They are looking for a team that can take over the management of a five-star hotel in a major capital city. The task is ambitious, challenging and very rewarding. You are invited to pitch your team. Now!

Situation

So far, your efforts have been aimed at promoting, managing and developing your hotel. Now, you are now challenged to pitch and give a transparent and convincing picture of the power of your team. What successes can your team claim? You have probably also made some mistakes along the way; as success usually comes at a price. You might have also learned new insights during the process. You got to know your team members, showing their qualities maybe at times you least expect it. You also got to know yourself a bit better. All in all, your team has gained experience thanks to all efforts, interactions, decisions and creations, while running the hotel. Make sure that your pitch does paint a clear picture of these accomplishments, but don’t hesitate to also show where you have learned from failure and how you have faced difficulties along the road.

Goal

Create a sales pitch presentation of your team, of minimum 5 maximum 7 minutes: be sure to touch upon all qualities that you have been able to prove and develop. Also support your pitch with visual support (PowerPoint, Prezi e.g.). Make sure that the pitch and the visual support are well understood even by someone who has never met your team before. If any numbers are mentioned in the presentation, be sure they are also in the 'visual support' and not just spoken out.
The pitch will be performed in your own city MS Teams. The audience will consist of your fellow students, the coaches and staff members, and maybe guests. After the pitch, the jury might ask your team (two) questions, they still have. After all the pitches, the jury will decide on the winning team. The most favourite team will win 100,000,- euro bonus and a creativity point.

Tasks and Final deliverable

Prepare the pitch by testing all the technical pitfalls, and keep track of the time during your test!
It should be attractive, original, genuine and convincing. Next to that, also prepare yourselves for a few questions in the q&a, after your pitch. Do remain mindful of IP rights on whatever you create. Assessed elements

  • Does the pitch offer a good insight into the qualities of each individual?
  • Does the pitch offer a good insight into the power of the team?
  • The pitch should be based on convincing reflective reasoning.
  • Is there a creative spark, that draws attention?
  • Professional execution; does everything work, and communicate the message well?

Handing in

No need to hand in anything: the pitch will be 'live' in MS Teams.
The content of the pitch:

  • be sure each team member has a role in the pitch
  • evaluate the performance of your hotel over the years passed
  • a short explanation of the strategy and, when applicable, adaptions in this strategy
  • results
  • your proposition amongst competitors
  • SWOT

Additional information



→ GO! Top of this page

Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.