36BE Creativity assignment year 2: Difference between revisions
Jump to navigation
Jump to search
Vinkesteijn (talk | contribs) Created page with "__NOTOC__ __NOEDITSECTION__ ''→ Go! Game 36BE home''<center><b><h1><font color="blue">Business Assignment</b></h1></font color="blue"></center> == Social Media == Soci..." |
Vinkesteijn (talk | contribs) No edit summary |
||
| (6 intermediate revisions by the same user not shown) | |||
| Line 1: | Line 1: | ||
{{36BE header general}} | |||
== | == Corona Plan == | ||
In this assignment, you are going to formulate a response to the outbreak of the Covid19 virus (from here: “Corona”), that has turned the world into a different place. What special measures does the hospitality world take? How will your hotel accommodate to the new situation? | |||
== Situation == | == Situation == | ||
Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. Due to corona, people have to keep a 1.5 meter distance. This poses some managerial questions: | |||
you | * How would you welcome people in general, as well as customers from other countries, other cultures? | ||
* | * What type of security and safety can you offer? | ||
* | * How would you communicate this? | ||
* | * How does it affect your hospitality product? | ||
* (How) can you turn this into a USP? | |||
Keep in mind, the industry might just end up in closing for a period of time, once more. And, his is not about just Corona, it is about how to handle and | |||
manage in these kind off crisis. We might have to face other epidemics in the years to come. | |||
== Goal == | == Goal == | ||
Define the Corona policy for your hotel, in line with your strategy and service level. | |||
Describe the consequences for your operations and communication. Be creative and not only defensive towards the situation: see the opportunities as well. | |||
== Task, deliverable == | == Task, deliverable == | ||
Check internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. | |||
Based on your investigation, design a policy that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the consequences of the policy. | |||
Check | * Overview of inspirational best practices outside your hotel | ||
* (Permanent) changes in your hotels stratgey, or portfolio of products or proposition | |||
* A policy document with the main implications for your hotel | |||
* | * An instruction memo, to prepare all employees. | ||
* | |||
* | |||
== Assessed elements == | == Assessed elements == | ||
* | * How well are ethics and international cultural differences taken into consideration? | ||
* | * How well does the policy comply with the 1.5 meter social-distancing requirement? | ||
* | * How well does the policy support the services? | ||
* | * How well is the policy understood and executed by employees? | ||
* To which degree does the policy facilitate, or perhaps even leverage your business model? | |||
== Handing in == | == Handing in == | ||
| Line 42: | Line 37: | ||
* Be sure the file is public | * Be sure the file is public | ||
* Be sure anyone with a link can access it without any login (!) | * Be sure anyone with a link can access it without any login (!) | ||
* Copy the link (only the link, not the document or content) to your | * Copy the link (only the link, not the document or content) to your hotels Team File tab Year 1-2-3-4 in the row 47: additional information for your coach | ||
* You work in the cloud: no need to save (done automatically) or hand-in your Team File. Just be sure it is ready, well before the deadline. | |||
Furthermore, all other relevant information for your coach is welcome in this cell as well! | Furthermore, all other relevant information for your coach is welcome in this cell as well! | ||
== Additional information == | == Additional information == | ||
* | * Check [https://www.youtube.com/watch?v=zLwbwfCPzj4 this video (Dutch)] | ||
* Check [https://str.com/data-insights-blog/coronavirus-hotel-industry-data-news Corona Hotel industry data news] | |||
* Check [https://www.hospitalitynet.org Hospitality net] | |||
* [https:// | |||
* [https:// | |||
<br><hr> | <br><hr> | ||
Latest revision as of 21:18, 10 February 2021
→ Go! Game 36BE home | 36BE Assignments and timeline | 36BE All teams with logo
Corona Plan
In this assignment, you are going to formulate a response to the outbreak of the Covid19 virus (from here: “Corona”), that has turned the world into a different place. What special measures does the hospitality world take? How will your hotel accommodate to the new situation?
Situation
Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. Due to corona, people have to keep a 1.5 meter distance. This poses some managerial questions:
- How would you welcome people in general, as well as customers from other countries, other cultures?
- What type of security and safety can you offer?
- How would you communicate this?
- How does it affect your hospitality product?
- (How) can you turn this into a USP?
Keep in mind, the industry might just end up in closing for a period of time, once more. And, his is not about just Corona, it is about how to handle and manage in these kind off crisis. We might have to face other epidemics in the years to come.
Goal
Define the Corona policy for your hotel, in line with your strategy and service level. Describe the consequences for your operations and communication. Be creative and not only defensive towards the situation: see the opportunities as well.
Task, deliverable
Check internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. Based on your investigation, design a policy that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the consequences of the policy.
- Overview of inspirational best practices outside your hotel
- (Permanent) changes in your hotels stratgey, or portfolio of products or proposition
- A policy document with the main implications for your hotel
- An instruction memo, to prepare all employees.
Assessed elements
- How well are ethics and international cultural differences taken into consideration?
- How well does the policy comply with the 1.5 meter social-distancing requirement?
- How well does the policy support the services?
- How well is the policy understood and executed by employees?
- To which degree does the policy facilitate, or perhaps even leverage your business model?
Handing in
Upload your work anywhere in the cloud (Dropbox e.g.: do not e-mail):
- Be sure the file is public
- Be sure anyone with a link can access it without any login (!)
- Copy the link (only the link, not the document or content) to your hotels Team File tab Year 1-2-3-4 in the row 47: additional information for your coach
- You work in the cloud: no need to save (done automatically) or hand-in your Team File. Just be sure it is ready, well before the deadline.
Furthermore, all other relevant information for your coach is welcome in this cell as well!
Additional information
- Check this video (Dutch)
- Check Corona Hotel industry data news
- Check Hospitality net
→ GO! Top of this page
