29NL 6.2 Press conference: Difference between revisions

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== Situation ==
== Situation ==
An unexpected situations has occurred.The management team has to response quickly and take measures. In 6.1 your hotel already made a plan.
An unexpected situations has occurred. The management team has to response quickly and take measures. In 6.1 your hotel already made a plan.


== Goal ==
== Goal ==
Giving a press conference to control the flow of information and to avoid all kinds of rumors to be spread on the internet and social media.
Making sure that when this crisis will not be solved in 2 to 3 months, the Hotel will start making money with a creative new revenue stream.  


== Task, deliverable ==
== Task, deliverable ==
Do a real press conference, film it, upload it somewhere online (YouTube e.g.) and put the link to the video in your Team document. <br>
Make a plan to make money in case the Hotel is not able tot open their doors yet after three months.  
* Prepare a press conference
*Make a Business Model Canvas and analyse the Hotel’s situation before the crisis.
* which matches your corporate image
*What elements of your Hotel could be used in a creative way to start making money? (think about skills of your employees, alternative use of property, etc.)
* which handles some of the problems from the event
*Make a plan, analysing which parts of the Business Model Canvas change and make an estimated guess regarding the new revenue stream(s) for the rest of the year.  
* which has clear goals and message
* make a link to your other activities to solve this problem, you have mentioned in 6.1
* which you actually do and film
Be sure the video setting are public! The press conference has to last at least five minutes. Try to edit it a bit, but no need to make it a very smooth 'production'.


== Assessed elements ==
== Assessed elements ==
* Does the the press conference live up to the required elements?
* Is the new plan creative and plausible?
* Is there a clear link to the rest of the plans and the corporate identity?
* Is the new revenue stream convincing?
* Is it creative?


== Additional information ==
== Additional information ==
* [https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/press-conference/main How to do a press conference]
* Not applicable
* [https://www.youtube.com/watch?v=-7jqB4Hm0KM Tips for organizing a press conference]


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Latest revision as of 14:17, 12 October 2020

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Press conference

Situation

An unexpected situations has occurred. The management team has to response quickly and take measures. In 6.1 your hotel already made a plan.

Goal

Making sure that when this crisis will not be solved in 2 to 3 months, the Hotel will start making money with a creative new revenue stream.

Task, deliverable

Make a plan to make money in case the Hotel is not able tot open their doors yet after three months.

  • Make a Business Model Canvas and analyse the Hotel’s situation before the crisis.
  • What elements of your Hotel could be used in a creative way to start making money? (think about skills of your employees, alternative use of property, etc.)
  • Make a plan, analysing which parts of the Business Model Canvas change and make an estimated guess regarding the new revenue stream(s) for the rest of the year.

Assessed elements

  • Is the new plan creative and plausible?
  • Is the new revenue stream convincing?

Additional information

  • Not applicable


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