31NL 2.1 Social media

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Social Media

Social media plays a crucial role in our lives. In tourism and hospitality, the impact is huge. Social media has been a bit neglected by the Bergman's so far. The original hotel does have an account. And Christina and Jill and others staff members, are active on their 'private' accounts. But there seems to be no coherence or logic.

Situation

Check what Emerald Forest Hotel has done so far. You do not have to copy that or upgrade that: you have a new strategy, so be sure the way you plan to use social media matches your strategy. Social media are used for

• communication with your clients
• 'eavesdropping' on your clients
• checking the competitors
• marketing
• reviews as a separate thing
• adding thing to the hospitality products
• ... etc.

Goal

Have a better plan in using social media, with concrete choices. In the end this should contribute to better marketing-Communication and, in the end, it should also bring some kind of measurable result.

Task, deliverable

In the preparations you made a Facebook a business page and a 2nd Social media channel. Check once again what you filled out as motivation, target groups and (measurable goals) and upgrade it, give more information.

• Do at least five posts on both accounts, which make sense, match your strategy, fit in with the strategy
• Be creative in the type of posts, the target audiences and content you upload (beware of IP!)
• Try to get a decent number of followers or reads, or views or comments on these posts
• Upgrade the information on your social media on the tab Preparation

Be sure the accounts are public and that the links on the tab preparation in your Team File are correct.

• Make a file on your choices, goals and explanations: a mini social media plan (2 A4). Upload it somewhere in the cloud.

Assessed elements

• Are the posts done, creative and do they make sense?
• Is the explanation clear and measurable?
• Is the link to the strategy clear?
• Is all of the usage of the social media creative?

Handing in

Upload your work anywhere in the cloud (Dropbox e.g.: do not e-mail):

• Be sure that it is public
• Be sure anyone with a link can access it without any login (!)
• Copy the link (only the link, not the document or content) to your social media plan and put it in your Team File before the deadline. Tab Decisions, D47: 'Extra information for your coach'. Furthermore, all other relevant information for your coach is welcome in this cell as well!

Additional information

• Social media
• Website
• Social media now in use by Emerald Forest Hotel
• IP
• Hotels and social media trends
• Social Media Trends 2020
• Hotel and marketing trends

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