Targetgroups: Difference between revisions

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[[Category:Hotel info]]
#REDIRECT [[Target group]]
''→ Go! [[:Category:Hotel info]]'' <br>
{{Running E-manual}} <br>
{{Running competition}} __NOTOC__ __NOEDITSECTION__
 
== Two main targetgroups == __NOEDITSECTION__
The market is the virtual space where offers (supply) and demand (products and goods asked for by the customers) meet. <br>
In any commercial market we recognize
* the [[supply]] side: the selling parties, in this case the hotels offer there products to the customers.
* the [[demand]] side: the consumers interested in bookings the hotels.<br>
We now look at the demand side.
 
== Markets for Emerald Forest Hotel ==__NOEDITSECTION__
In the hotel of the simulation the number of decisions is, deliberately, limited. So you can sell your hotel rooms to targetgroups suiting to your image and plans. Be sure the groups are big enough to fill your number of rooms. The main thing is that you will have to make decisions on
* what to do with the [[Weekdays]];
* what to do with the [[Weekends]].
 
As you taken over [[leisure targetgroup]] are especially interested in the weekend days and [[business targetgroup]] especially interested in the week days.
But you can change this around or chose your targetgroups in a different way.
 
If you plan to aim at very specific target groups or niches, be sure to explain this clearly in the [[explanations form]] each year. Shifting too much between targetgroups is not a good idea, and, of course, there is a history so people have certain expectations.
 
<br>
''→ Go! Following the e-Manual? Step seven is the page [[Customer|customer, click here]]''
<hr>
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>

Latest revision as of 15:52, 12 April 2015

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